The Science and Art of Effective Web and Application Design (Online Training)


Course Objectives

  • Identify, select, and implement appropriate navigation models used to build intuitive navigation structures
  • Make better decisions and recommendations to improve visual design, including: layout, color, graphics and icons, and text
  • Implement effective usability-based content organization and treatment methods
  • Ensure intuitive interaction through appropriate UI control selection and error and feedback design
  • Increase design efficiency using Web and application standards
  • Extend their UCD sphere of influence into the domains of user experience, accessibility, and cross-cultural design

Target Audience

  • Those involved in the design and development of e-commerce, sites, informational and promotional sites, intranets, and applications


This program will be conducted with interactive lectures, discussions and practical exercises

Course Modules

  • Module 1: Design is Science and Art
    – Scientific models in user-centered design (UCD)
    – Definition of UCD
    Exercise: Designing for functional requirements
    – Characteristics of usable designs
    – UCD Benefits
  • Module 2: Navigation
    – Characteristics of usable navigation
    – Primary navigation systems
    – Hierarchical models
    – Persistent design systems
    – Sequential navigation
    – Search
    – Supplemental navigation
    – Index
    – Breadcrumbs
    – Quick links
    – Multiple systems navigation design
  • Module 3: Presentation
    – Visual-cognitive processing
    – Eye movement and eye tracking
    – Gestalt principles of visual design
    – Layout
  • Module 4: Content
    – Printed vs. digital content
    – Writing for clarity
    – Writing style
    – Word choice
    – Mechanics
    – Methods that facilitate scanning
    – Writers’ pyramid
    – Headings, bulleted and numbered lists
  • Module 5: Interaction
    – Factors that influence interaction design
    – User interface controls
    – Data entry and selection
    – Navigation and action
    – Multi-function controls
  • Module 6: Screen Elements and Wire framing
    – Screen elements
    – Wireframing
    – Low fidelity
    – High-fidelity
    – Effective prototyping strategies
  • Module 7: Accessibility
    – Why design for accessibility
    – Types of disabilities
    – Vision
    – Hearing
    – Motor
    – Cognitive
    – Assistive technologies
    – Accessibility laws
    – Accessibility guidelines
    – Section 508 Guidelines
    – Accessibility Guidelines (WCAG 2.0)
    – Web Accessibility Initiative (WAI)
    – Evaluating for accessibility
  • Module 8: Internationalization
    – Internationalization and Localization
    – Multicultural considerations
    – Internationalization design process and usability
  • Module 9: Beyond Design Knowledge
    – Barriers to implementing UCD practices
    – UCD practitioners’ knowledge, skills, and abilities
    – Academic training and HFI certification
    – UCD and HCI professional organizations

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  • 8 hours of Live Online / Virtual Training
  • E-WorkBook
  • E-Cert


  • TBC
  • 9am - 5pm (incl.1 hour lunch break)
  • Promo - Sign-up and get 1 seat FREE for any Live Online Soft Skill Public Class
    *T&C applies



*T&C Applies

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