Poor decisions are made with poor foresight for the future. Business leaders avert risks by making evidence-based decisions for best outcomes. Evidently, they turn to business intelligence to make wise decisions by evaluating present
and historical data within business context. Decisions can be drawn based on business intelligence to gain performance outlook to make organizations run more efficiently.
Business intelligence drives smarter, data-driven decisions to help organizations reach their goals. This is due to the combined use of data analytics and business analytics help to make better conclusions. Modern business intelligence also stands out by being more interactive and data visualization can be utilized to help laymen understand key findings.
This no longer restrict business intelligence findings (unlike traditional BI) to selected group of people as everyone can find the information more accessible.
Business intelligence hold an important place in the organization to embrace digitation of economy. By making considerable investments, organizations can futureproof itself for better competitiveness.