CRISIS MANAGEMENT: ENGAGING STAKEHOLDERS TO EMERGE STRONGER

Course Objectives

• Understand the concept of stakeholder engagement
• Identify, segment and prioritise stakeholders
• Develop powerful strategies and messaging for key stakeholders
• Engage with hard-to-reach groups
• Influence strategic stakeholders
• Manage negative perceptions and reputation
• Prioritise actions and personnel most likely to get involved

Target Audience

• Business owners
• C-suite executives
• Crisis management and communication team members
• Communication and public relations personnel
• Relationship and key account managers

Methodology

This stimulating programme will maximise understanding and learning through lectures, case studies, group discussions, role plays, practice sessions and written exercises.

Course Modules

Module 1: Defining, Identifying and Mapping Stakeholders
Module 2: Managing Stakeholder Relationships and Expectations
Module 3: The Art of Proactive Communication and Engagement
Module 4: Building Strong Emotional Bond With Stakeholders
Module 5: Managing Negative Perception and Reputation