CRISIS MANAGEMENT: ENGAGING STAKEHOLDERS TO EMERGE STRONGER

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Course Objectives

  • Understand the concept of stakeholder engagement
  • Identify, segment and prioritise stakeholders
  • Develop powerful strategies and messaging for key stakeholders
  • Engage with hard-to-reach groups
  • Influence strategic stakeholders
  • Manage negative perceptions and reputation
  • Prioritise actions and personnel most likely to get involved

Target Audience

  • Business owners
  • C-suite executives
  • Crisis management and communication team members
  • Communication and public relations personnel
  • Relationship and key account managers

Methodology

This stimulating programme will maximise understanding and learning through lectures, case studies, group discussions, role plays, practice sessions and written exercises.

Course Modules

Module 1: Defining, Identifying and Mapping Stakeholders
Module 2: Managing Stakeholder Relationships and Expectations
Module 3: The Art of Proactive Communication and Engagement
Module 4: Building Strong Emotional Bond With Stakeholders
Module 5: Managing Negative Perception and Reputation

Get To Know The Trainer

Trainer Winslow

 4.5

Winslow Wong has a wealth of experience across diverse disciplines and industry sectors. In the past 34 years, he developed key skill sets and substantial knowledge in management, training, journalism, public relations, sales and marketing, human resources management, franchising and project management, having served in various capacities, notably as founding Group Executive Editor of The Sun daily, General Manager of Ridpest Sdn Bhd and the National Association of Malaysian Life Insurance Fieldforce and Advisers (NAMLIFA), as well as General Manager (Operations) of the Federation of Malaysian Manufacturers (FMM).

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FREE QUOTATION!

COURSE INCLUDES

  • 2 Days of training
  • E-Certificate of Completion
  • E-Training manual
  • Trainer logistic to client`s place

COURSE BENEFITS

  • 1 or 20 pax, same price
  • Confirmed-to-run even for 1 pax
  • Cheapest available (*we will price match!)
  • Money-Back-Guaranteed Quality
  • HRDF Certified & Claimable

ALL IN FROM ONLY

RM1,999/DAY

RRP RM2,860/DAY   SAVE RM861

*T&C Applies

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