Crisis Management: Leveraging the Media to Convey Key Messages

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Course Objectives

  • Understand the multi-faceted role of the media and how news is determined
  • Develop effective media interview skills
  • How to prepare for and participate in media interviews
  • How to anticipate and respond when journalists ask killer questions
  • Convey key messages clearly and precisely even when under intense pressure
  • Stay in control and get interviews back on track

Target Audience

  • Business owners
  • C-suite executives
  • Crisis spokespersons
  • Crisis management and communication team members
  • Public/media relations personnel

Methodology

This stimulating programme will maximise understanding and learning through lectures, case studies, group discussions, role plays, practice sessions and written exercises.

Course Modules

Module 1: Understanding the media
Module 2: Writing powerful media releases
Module 3: Preparing for and managing press conferences and interviews
Module 4: Messaging and developing key messages
Module 5: Nailing it with great interview techniques

Get To Know The Trainer

Trainer Winslow

 4.5

Winslow Wong has a wealth of experience across diverse disciplines and industry sectors. In the past 34 years, he developed key skill sets and substantial knowledge in management, training, journalism, public relations, sales and marketing, human resources management, franchising and project management, having served in various capacities, notably as founding Group Executive Editor of The Sun daily, General Manager of Ridpest Sdn Bhd and the National Association of Malaysian Life Insurance Fieldforce and Advisers (NAMLIFA), as well as General Manager (Operations) of the Federation of Malaysian Manufacturers (FMM).

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FREE QUOTATION!

COURSE INCLUDES

  • 2 Days of training
  • E-Certificate of Completion
  • E-Training manual
  • Trainer logistic to client`s place

COURSE BENEFITS

  • 1 or 20 pax, same price
  • Confirmed-to-run even for 1 pax
  • Cheapest available (*we will price match!)
  • Money-Back-Guaranteed Quality
  • HRDF Certified & Claimable

ALL IN FROM ONLY

RM1,999/DAY

RRP RM2,860/DAY   SAVE RM861

*T&C Applies

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