Management > Crisis Management: Leveraging the Media to Convey Key Messages

Crisis Management: Leveraging the Media to Convey Key Messages

Course Objectives

Understand the multi-faceted role of the media and how news is determined
Develop effective media interview skills
How to prepare for and participate in media interviews
How to anticipate and respond when journalists ask killer questions
Convey key messages clearly and precisely even when under intense pressure
Stay in control and get interviews back on track

Target Audience

Business owners
C-suite executives
Crisis spokespersons
Crisis management and communication team members
Public/media relations personnel

Methodology

This stimulating programme will maximise understanding and learning through lectures, case studies, group discussions, role plays, practice sessions and written exercises.

Course Modules

Module 1: Understanding the media
Module 2: Writing powerful media releases
Module 3: Preparing for and managing press conferences and interviews
Module 4: Messaging and developing key messages
Module 5: Nailing it with great interview techniques

Get To Know The Trainer

Trainer Winslow

4.5

Winslow Wong has a wealth of experience across diverse disciplines and industry sectors. In the past 34 years, he developed key skill sets and substantial knowledge in management, training, journalism, public relations, sales and marketing, human resources management, franchising and project management, having served in various capacities, notably as founding Group Executive Editor of The Sun daily, General Manager of Ridpest Sdn Bhd and the National Association of Malaysian Life Insurance Fieldforce and Advisers (NAMLIFA), as well as General Manager (Operations) of the Federation of Malaysian Manufacturers (FMM).

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