Crisis Management: Unleashing the Power of Social Media

Course Objectives

• Maximise the use of social media in crisis preventive activities
• Engage community networks to gather, analyse and disseminate information in a timely manner
• Use social media tools to restore a crisis situation back to normalcy
• Create a social media crisis management plan
• Manage corporate reputation
• Run social media crisis simulations
• Identify a potential crisis on social media
• How to handle a crisis on social media

Target Audience

• Business owners
• C-suite executives
• Authorised crisis spokespersons
• Crisis management and communication team members
• Public/media relations personnel

Methodology

This stimulating programme will maximise understanding and learning through lectures, case studies, group discussions, role plays, practice sessions and written exercises.

Course Modules

• Module 1: Navigating the evolving social media landscape
• Module 2: Leveraging social media tools across crisis management phases
• Module 3: Boosting social media capabilities for crisis management
• Module 4: Preparing for a social media crisis
• Module 5: Reputation management on social media
• Module 6: Putting it into practice