Crisis Management: Weathering the Storm

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Course Objectives

  • Recognise the importance of crisis management and effective crisis communications
  • Identify potential crises and develop an effective crisis management plan
  • Set up and train a crisis management team
  • Develop a workable communications plan
  • Write media and PR crisis plans
  • Plan and manage media conferences and interviews
  • Learn and apply key lessons in crisis management

Target Audience

Senior management, managers & executives of these departments:

  • Public relations
  • Administration
  • Finance
  • Human resources
  • Sales & marketing
  • Management office (MD/CEO)

Methodology

This stimulating programme will maximise understanding and learning through lectures, case studies, group discussions, role plays, practice sessions and written exercises.

Course Modules

Module 1: Significance of Crisis Management and Communication
Module 2: Crafting Your Crisis Management Plan
Module 3: Forming Your Crisis Management Team
Module 4: Developing Your Crisis Communication Plan
Module 5: Putting Together Media and PR Crisis Plans
Module 6: Riding Out the Storm: The Good, the Bad and the Ugly

Get To Know The Trainer

Trainer Winslow

 4.5

Winslow Wong has a wealth of experience across diverse disciplines and industry sectors. In the past 34 years, he developed key skill sets and substantial knowledge in management, training, journalism, public relations, sales and marketing, human resources management, franchising and project management, having served in various capacities, notably as founding Group Executive Editor of The Sun daily, General Manager of Ridpest Sdn Bhd and the National Association of Malaysian Life Insurance Fieldforce and Advisers (NAMLIFA), as well as General Manager (Operations) of the Federation of Malaysian Manufacturers (FMM).

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FREE QUOTATION!

COURSE INCLUDES

  • 2 Days of training
  • E-Certificate of Completion
  • E-Training manual
  • Trainer logistic to client`s place

COURSE BENEFITS

  • 1 or 20 pax, same price
  • Confirmed-to-run even for 1 pax
  • Cheapest available (*we will price match!)
  • Money-Back-Guaranteed Quality
  • HRDF Certified & Claimable

ALL IN FROM ONLY

RM1,999/DAY

RRP RM2,860/DAY   SAVE RM861

*T&C Applies

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