Market Intelligence – A Strategic Approach For Competitive Advantage

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Course Objectives

  • Understand what is Market Intelligence or Competitive Intelligence.
  • Learn how to use this “intelligence” in becoming competitive in the marketplace to gain market share.
  • Create and utilize strategies to gather and analyze market intelligence information.
  • Appreciate the role of Knowledge Management as a framework for Market Intelligence.
  • Value the use of Strategic Intelligence, Tactical Intelligence and Counter Intelligence in developing Competitive Intelligence.
  • Think positively and develop a win-win mindset.

Target Audience

This course is suitable for marketing directors, marketing managers, sales manager, sales and marketing executives, and sales personnel.

Methodology

This program will be conducting via interactive lectures, extensive use of group discussions, case studies, and individual and syndicated exercises.

Course Modules

  • Module 1: Business Management and Strategies
  • Module 2: Market Intelligence – An Overview
  • Module 3: Competitors: Outwitting, Outmaneuver and Outperforming
  • Module 4: “Knowing and Not Doing is Equal to Not Knowing at All” – Using Knowledge Management as a Framework for Market Intelligence
  • Module 5: Building Market Intelligence Capability
  • Module 6: Complaint is a gift “Turning terrorists into partners”

Get To Know The Trainer

Trainer Edwin

 4.5

Dr. Edwin holds a PhD & DBA in Management discipline from European Business School (UK), a MBA in Total Quality Management from Newport University (US), a MSc in Tourism & Hospitality Education from Bournemouth University (UK) and BA in HRM/Marketing from Newport University (US).

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COURSE INCLUDES

  • 2 Days of training
  • E-Certificate of Completion
  • E-Training manual
  • Trainer logistic to client`s place

COURSE BENEFITS

  • 1 or 20 pax, same price
  • Confirmed-to-run even for 1 pax
  • Cheapest available (*we will price match!)
  • Money-Back-Guaranteed Quality
  • HRDF Certified & Claimable

ALL IN FROM ONLY

RM4,000/DAY

RRP RM5,715/DAY   SAVE RM1,715

*T&C Applies

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