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PREMIUM COURSE

Planning An Effective Promotion Strategy

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Course Objectives

  • Develop strategic promotion planning skills through intensive, “hands-on” case study analyses and a group planning project
  • Gain expertise in effective promotion objective and strategy writing
  • Improve your ability to select the “best” promotion tactic for the need

Target Audience

This course is suitable for all managers and executives who responsible for promotional planning, marketing, advertising and promotional, public relations and customer support executives

Methodology

An interactive approach with lecturer, role-plays, case- studies and activities in relation to topics discussed

Course Modules

  • Module 1: The Promotion Planning Process
  • Module 2: Promotion Planning Process As A   Marketing Communications strategy
  • Module 3: Promotion Tactics To Relationships Consumer Promotion Tactics
  • Module 4: Budgeting For The Promotional Plan
  • Module 5: Measuring Effectiveness
  • Module 6: Promotion Planning Group Project
  • Module 7: Promotion Plan Team Presentations

Get To Know The Trainer

Trainer Anita

Trainer Anita

 4.5

Anita Shanmugam has intense dedication towards improving personal and organizational performances. With a track record of 9 years in the corporate sector, Anita brings extensive experience from the corporate world and is now considered amongst the new breed of dynamic “Human Relations Trainers” blending practical concerns. She is a certified NLP Practitioner who believes one needs to be able to communicate with and influence oneself, family, friends, colleagues or clients. She believes that professionally, everyone needs to understand how important it is to be able to make oneself understood and to influence effectively. It takes a real skill to understand and grasp new concepts quickly from others and to be able to communicate at all levels.

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FREE QUOTATION!

COURSE INCLUDES

  • 2 Days of training
  • E-Certificate of Completion
  • E-Training manual
  • Trainer logistic to client`s place

COURSE BENEFITS

  • 1 or 20 pax, same price
  • Confirmed-to-run even for 1 pax
  • Cheapest available (*we will price match!)
  • Money-Back-Guaranteed Quality
  • HRDF Certified & Claimable

ALL IN FROM ONLY

RM2,000/DAY

RRP RM2,860/DAY   SAVE RM860

*T&C Applies

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