Management > Planning An Effective Promotion Strategy

Planning An Effective Promotion Strategy

Course Objectives

Develop strategic promotion planning skills through intensive, “hands-on” case study analyses and a group planning project
Gain expertise in effective promotion objective and strategy writing
Improve your ability to select the “best” promotion tactic for the need

Target Audience

This course is suitable for all managers and executives who responsible for promotional planning, marketing, advertising and promotional, public relations and customer support executives

Methodology

An interactive approach with lecturer, role-plays, case- studies and activities in relation to topics discussed

Course Modules

Module 1: The Promotion Planning Process
Module 2: Promotion Planning Process As A Marketing Communications strategy
Module 3: Promotion Tactics To Relationships Consumer Promotion Tactics
Module 4: Budgeting For The Promotional Plan
Module 5: Measuring Effectiveness
Module 6: Promotion Planning Group Project
Module 7: Promotion Plan Team Presentations

Get To Know The Trainer

Trainer Anita

4.5

Anita has intense dedication towards improving personal and organizational performances. With a track record of 9 years in the corporate sector, Anita brings extensive experience from the corporate world and is now considered amongst the new breed of dynamic “Human Relations Trainers” blending practical concerns. She is a certified NLP Practitioner who believes one needs to be able to communicate with and influence oneself, family, friends, colleagues or clients. She believes that professionally, everyone needs to understand how important it is to be able to make oneself understood and to influence effectively. It takes a real skill to understand and grasp new concepts quickly from others and to be able to communicate at all levels.

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