Consultative Selling & Managing Difficult Customers (Online Training)

Course Objectives

“Dig the well before you are thirsty” … Chinese proverb

Many companies have fantastic products, a great team of people, and provide excellent customer service – and yet competitors seem to always have the upper hand. Sounds familiar? The fact is this: Everyone in your business, who has anything to do with your customers, needs to know how to sell. If they don’t have the right marketing & selling skills, you’re throwing cash out of the window.

What’s the point in spending another penny on brochures, advertising and websites if your team doesn’t know how to get people to buy? If you want to stop losing sales to competition then you’ve got to sharpen your professional selling skills, and make sure your people demonstrate positive selling skills behaviors – all the time.

It’s one thing to provide knowledge, and enhance selling skills levels – but without the right attitude and beliefs supporting these, it’s unlikely that results will last

Upon completion of this program, participants will be able to:

  • Make the transition from a product to marketing & sales consultant culture
  • Improve customer profiling process
  • Create and leverage customer relationships
  • Dramatically improve need identification and solution development
  • Increase the effectiveness of customer management techniques
  • Increase understanding of the customer’s behavior in the sales process
  • Develop sales process guidelines: Make sure basic selling skills are consistently implemented
  • Improve personal motivation and help salespeople to recognize opportunities
  • Provide cutting-edge sales consultant skills to improve closing ratio
  • Gain a better understanding of how much control we have over our results
  • To improve our sales performance
  • Identify and sharpen the criteria of professionalism of sales person
  • Hone existing skills and develop new skills
  • Build long-term and profitable relationship with the customer
  • Develop trust and understanding with the customer
  • Differentiate a salesperson from his or her competition
  • Cope with today’s tougher and changing marketplace and develop yourself a professional
  • Simply, enjoy selling
  • Sales consultancy Skills
  • Handing tough customers
  • Realize why effective communication is vital to success as a sales manager / person
  • Be aware of current corporate selling approached and strategies
  • Discover and understand own thinking preferences as a sales manager/person
  • Helping sales people strategize their sales efforts – Roadmap to lead each sales person’s sales efforts to successful completion closing sales
  • Preparing problem solving consultative selling approaches

Target Audience

Frontline Managers / Executives, Customer Service Managers / Executives, Public Relations / Marketing Executives, Secretaries / Personal Assistants, Receptionists and Call Center Personnel

Methodology

This Live Online / Virtual Training session will be conducted via a Live Streaming Platform in which the trainer will use interactive lecture and slide presentation to cover the modules stated below.

Course Modules

  • MODULE 1 – THE TRUTH ABOUT SUCCESS IN SELLING: MAKING YOU A SUCCESSFUL CONSULTANT
    – Being Strong Vs. Being Consistently Chosen: Why People Buy From You?
    – The Truth About Trust: How To Make Sure Your Customers Trust You?
    – How To Communicate Customer Care
    – How To Build Relationships That Lead To A Sale
    – How To Leverage Those Relationships Into Closed Deals
    – Positioning Techniques Of The Top 3 Percent: It’s Not Who You Know; It’s Who Knows You
    – Effectively Explaining The Value Of Your Service: How Action And Adaptability Create Opportunity
    – Your Role: Helping People Get What They Need
    – Developing Advocates: How To Build Long-Term Relationships In The Community
    – Keeping Your Customers / Prospects Connected So They Don’t Shop Around
    – Belief Systems Create Our Experience: Igniting Yourself Motivators

  • MODULE 2 – MASTER THE ART OF CONSULTATIVE SELLING
    – What Is Consultative Selling?
    – The Components Of Consultative Selling
    – Consultative Methods And Strategy In Tele-Communication Industry

  • MODULE 3 – UNDERSTANDING CURRENT CORPORATE SELLING APPROACH
    – The 21st Century Selling Approach: The Blue Ocean Selling Approach
    – The Current Customer Behaviours In Tele-Communication Sector
    – How To Create A Winning Strategy

  • MODULE 4 – BUILDING LONG TERM PROFITABLE RELATIONSHIP
    – Building Win-Win Relationship
    – Build Long Term Commitment
    – Apply Reciprocal Sales Strategy

  • MODULE 5 – MANAGING DIFFICULT CUSTOMERS
    – Master The Skills To Manage Difficult Customers
    – Indecisive Stallers
    – Complainers
    – How To Deal With Customers Who Want Everything
    – How To Give And Gain Clarity In Difficult Situations

  • MODULE 6 – LEARN DISCOVERING SKILLS IN MANAGING TOUGH CUSTOMERS
    – Learn To Use Fact-Finding And Feeling–Finding Questions
    – Goal Setting And Time Control: How To Control Your Time And Efforts
    – The Fine Art Of Follow-Up: Creating And Using A Repeatable Process
    – How To Develop An Easy-To-Maintain Prospect-To-Customer Process
    – Day-To-Day Customer Management: Asking The Right Questions: Mastering The Magic Of POQ And FOQ In Communication

  • MODULE 7 – ADVOCATING SKILLS IN MANAGING FUSSY CUSTOMERS
    – Apply L.A.C.P.A
    – Getting Customers To Say Yes

  • MODULE 8 – SUPPORTING SKILLS IN MANAGING TOUGH SELLING SITUATION
    – Dealing With People Who Are Slow To Make Decisions
    – Determining The Strengths And Weaknesses Of Your Competition
    – Diplomatically Planting Seeds Of Doubt Concerning Competitor Services
    – How To Lead Them Down The Path Of A Sale
    – Handling Objections
    – Overcoming Price Objections
    – Asking For The Business: The Method Of Gaining Agreement
    – What To Do When You Can’t Get The Deal: Secret Of The Top 3 Percent

Get To Know The Trainer

Trainer Casey

 4.5

Casey , a 27 years sales, management and team building training specialist is acclaimed as one of Malaysia’s most dynamic and inspiring public speaker since 1985 and has steadily increased his stature as one of the leading speakers in this region.  He holds a Bachelor Degree in Applied Economics from University of Malaya and a Diploma in Management from the US. Fluent in three (3) languages, (English, Bahasa Malaysia, and Mandarin), he is an extremely sought after training specialist both locally and internationally

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