Customer Experience Management (CXM) Design & Innovation Masterclass

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Course Objectives

  • Rise in-depth awareness of what customer experience is all about and achieving high-performance results
  • Learn end-to-end Customer Experience Management (CXM)
  • Learn to design your Customer Experience Journey Mapping
  • Know success factors of frameworks to lead customer experience
  • Voice of Customer: design, collect, integrate, and present customer inputs to maximize business value
  • Build a strong customer-centric culture in the Customer’s Age!
  • Learn accelerated Design Thinking Skills
  • Engaging Industry 4.0 innovative technologies in business

Target Audience

Executives, Managers, Senior Managers, General Manager and C-levels. Marketing Department, Marcom, Corporate Communication, Product Development, Customer Relationship Management, Customer Service, Sales, After Sales Service, Social Media Experts, R&D, Data Analyst etc.

Methodology

This is a practical workshop with many hands-on activities to allow participants to experience what they learn first through lectures, role play, games, group discussion, lecture, design & innovation

Course Modules

  • Module 1: Introduction to Customer Experience (CX) Management

  • Module 2: Industry 4.0 & Customer Experience (CX)

  • Module 3: First Discipline – Strategy

  • Module 4 : Second Discipline – Customer Understanding

  • Module 5: Third Discipline – Design Thinking

  • Module 6:  Fourth Discipline Measurement

  • Module 7: Fifth Discipline – Governance

  • Module 8 : Sixth Discipline – Culture

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COURSE INCLUDES

COURSE BENEFITS

ALL IN FROM ONLY

RM2,670/DAY

RRP RM3,815/DAY   SAVE RM1,145

*T&C Applies

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