Mastering the Consultative Selling & Customer Relationship Management Skills To Increase Market Share

Course Objectives

  • Discover the success secrets of the top Sales Consultants
  • Influencing people around you to your idea
  • Master an easy-to-follow Consultative Selling guide to getting anyone to buy from you instantly
  • Master the art of negotiation
  • Recognize buyer’s motivations instantly with in-depth understanding of human’s need hierarchy
  • Having a personal introduction, that arouses interest and build trust instantly using building trust skills
  • Rid your sales “fear” and “procrastination” permanently
  • Naturally deploy psychological techniques to create compelling reasons and a desire to purchase your product/service immediately
  • Identify the features of your competition, to create distinction in your product/service
  • Beyond features, how to show the real benefits of your product or service
  • Winning business when you do not have the lowest pricing
  • Understand the power of CRM

Target Audience

This course is designed for all Sales Executives.


This training will be delivered through:

  • Lecture
  • Case studies
  • Role-play

Course Modules

  • Module 1: Developing Positive Mental Attitude & How To Use The Power Of Mind-set for Maximum Achievement
  • Module 2: Change Your Self-Defeating/Negative Attitude
  • Module 3: Aim High & Release Your Hidden Potential
  • Module 4: What Is Consultative Selling (CS) and How It Helps to Improve Sales?
  • Module 5: How Sales Consultant Build Relationship with Customers
  • Module 6: How To use Customer Relationship Management (CRM) to Build Rapport Effectively with Key Account Customers
  • Module 7: Mastering The Art of Listening
  • Module 8: How to Identify Your Clients’ Buying Needs
  • Module 9: How to Present, Convince and Persuade Effectively
  • Module 10: How to Close the Sales
  • Module 11: How to Handle Objection

Get To Know The Trainer

Trainer Casey


Casey , a 27 years sales, management and team building training specialist is acclaimed as one of Malaysia’s most dynamic and inspiring public speaker since 1985 and has steadily increased his stature as one of the leading speakers in this region.  He holds a Bachelor Degree in Applied Economics from University of Malaya and a Diploma in Management from the US. Fluent in three (3) languages, (English, Bahasa Malaysia, and Mandarin), he is an extremely sought after training specialist both locally and internationally

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