Entrepreneur’s Business Sustainability – Solving Issues, Facing Challenges and Mitigating Risks

Course Objectives

  • Understanding the critical traits of a leader, entrepreneur
  • Determine whether they are Competent  as entrepreneurs, whether they have the Skill, Knowledge and  Attitute (S+K+A = C)
  • Mitigate business risk, operational risks, Team/Partner risks, Technological advancement, Product Obsolescence, special manpower risks, costs control, and Fraud detection and handling.
  • Undergo Personal Profiling evaluation to ensure the right people are tasked to do the right job, improve staff job satisfaction, high staff morale and reducing staff turnover rate thus maintaining dedicated and committed staff in the company.
  • Promoting business integrity, ethics, standards in the form of SOP Standard Operating Procedures throughout the Company in all aspects of operations and inter departmental procedures and processes.
  • Explore the pitfalls in business and try to overcome them or mitigate its occurances in your business.  Focus on business sustainability factors and strengthen the threshold of your business.
  • Explore business succession planning to ensure business continuity in event of emergencies, death and resignation/disputes amongst partners.
  • Forming smart partnerships with other businesses and business expansion into other related business with ready expertise.  Alternative revenue contribution towards the main business.

Target Audience

  • All existing entrepreneurs and senior management members of the companies, MNC’s
  • Potential Entrepreneurship candidates in any business
  • Managers/Senior managers in the Company
  • Managers and Executives in Entrepreneurship Development Programmes, Projects and Entrepreneurship funders.
  • Management members and senior managers in Government –Linked Companies (GLC) having business dealings with entrepreneurs
  • Final year /Graduating students in Entrepreneurship Programmes in Colleges and Universities


The training programme will be conducted as an interactive session and all training materials will be prepared for the participants. Group and Individual Projects will be used during training to foster greater team work and a culture of listening to team member’s ideas.   Where relevant and appropriate, case studies will be used in a workshop style environment addressing issues faced by entrepreneur participants.

Question and Answer sessions will be open after each end of module and at all times during the Training session to enforce understanding.  The trainer will share his hands-on experience as entrepreneurs and in managing the business eco-system.  Trainer will also allow participants to share their problems in their own business and make them realize and appreciate the importance of managing business risks and the DO’s and DONT’s for business’s sustainability.

Course Modules

  • Module 1: Participant & Trainer Brief Introduction
  • Module 2: Understanding Your Business
  • Module 3: Mitigating Business Risks
  • Module 4: Issues & Challenges Facing Entrepreneurs

Get To Know The Trainer

Trainer Hisham


Hisham was formerly the Head of Academic at International College of Automotive (ICAM), Pekan, Pahang. He was also the Registrar of ICAM from December 2011 till May 2012. He graduated with a Master Degree in Business Administration from Morehead State University, Kentucky, USA in May 1985. He did his Bachelor Degree I Business Administration (BBA) majoring in Finance from University of Oklahoma, Norman, Oklahoma USA in 1984. On his return to Malaysia he joined Institute Technology MARA now known as UITM as a lecturer in the School of Business & Management from September 1985 till March 1987.

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