Management > Crisis Management: Leveraging the Media to Convey Key Messages
This stimulating programme will maximise understanding and learning through lectures, case studies, group discussions, role plays, practice sessions and written exercises.
Module 1: Understanding the media
Module 2: Writing powerful media releases
Module 3: Preparing for and managing press conferences and interviews
Module 4: Messaging and developing key messages
Module 5: Nailing it with great interview techniques
4.5
Winslow Wong has a wealth of experience across diverse disciplines and industry sectors. In the past 34 years, he developed key skill sets and substantial knowledge in management, training, journalism, public relations, sales and marketing, human resources management, franchising and project management, having served in various capacities, notably as founding Group Executive Editor of The Sun daily, General Manager of Ridpest Sdn Bhd and the National Association of Malaysian Life Insurance Fieldforce and Advisers (NAMLIFA), as well as General Manager (Operations) of the Federation of Malaysian Manufacturers (FMM).
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