Crisis Management: Weathering the Storm

Course Objectives

• Recognise the importance of crisis management and effective crisis communications
• Identify potential crises and develop an effective crisis management plan
• Set up and train a crisis management team
• Develop a workable communications plan
• Write media and PR crisis plans
• Plan and manage media conferences and interviews
• Learn and apply key lessons in crisis management

Target Audience

Senior management, managers & executives of these departments:

• Public relations
• Administration
• Finance
• Human resources
• Sales & marketing
• Management office (MD/CEO)

Methodology

This stimulating programme will maximise understanding and learning through lectures, case studies, group discussions, role plays, practice sessions and written exercises.

Course Modules

Module 1: Significance of Crisis Management and Communication
Module 2: Crafting Your Crisis Management Plan
Module 3: Forming Your Crisis Management Team
Module 4: Developing Your Crisis Communication Plan
Module 5: Putting Together Media and PR Crisis Plans
Module 6: Riding Out the Storm: The Good, the Bad and the Ugly