Strategic & Business Management

Course Objectives

After completing this course the participant will have:

• Knowledge in strategic planning techniques and tools for strategic analysis including templates.
• An understanding of the application of these techniques in the business context.
• Familiarity with many examples of successful and less successful business model / strategies.
• Understand and apply the fundamental principles of being different on marketing and customer experience.
• Creating a Niche and moved away from marketing competition.

Target Audience

Entrepreneur, Business Owner, Senior or Middle Managers

Methodology

The session is delivering using a combination of presentation, case analyses, framework development and discussion.

Course Modules

• Module 1: Review the Participant’s Business Opportunity
• Module 2: Value Proposition Strategic
• Module 3: Product Offering
• Module 4: Implementation of Marketing Outreach
• Module 5: Pricing and Profit Margin Management (Part 1)
• Module 6: Pricing and Profit Margin Management (Part 2)
• Module 7: Expansion of Brand Experience
• Module 8: Strategic Management Measurement