Effective Digital Marketing Strategy and Time Management

Course Objectives

By the end of the course, you will be able to:

• Develop an effective Digital Strategy for online lead generation
• Understand the role of Digital Marketing in integrated marketing communications
• Target and grow the right audience for your brand • Create engaging and high-impact marketing content
• Raise brand awareness and improve your online value proposition
• Recognise the risks and drawbacks of your marketing strategies and campaigns

Methodology

The training involves interactive dialogues, case studies, demos, simulation exercises and roleplays. With Knowledge: 60%, Skill-Building: 40% transfer

Course Modules

Module 1: The Digital Marketing Landscape

Module 2: Digital Marketing Strategy- How to Plan the Campaign

Module 3: Content Marketing: The Crux of the Matter

Module 4: Optimizing Ongoing Engagement in a Campaign

Module 5: Social Media Management

Module 6: Effective Time Management Strategies for Content Creators

Module 7: Putting It All Together