Effective Marketing Skills

Course Objectives

 Define the marketing framework of a business organization
 Combine best practices, tools and models to implement an effective marketing
 Develop strategies, initiatives and programs to build and sustain a competitive market advantage
 Apply planning and the execution of advanced marketing strategies to enhance organizational results

Target Audience

Supervisors, Executives, Managers and Professionals in a variety of fields who are seeking improved their marketing skills so that they can perform more effectively.

Methodology

This is a highly interactive experiential learning program, where participants are to learn through actual doing and experience. It gives all participants the best opportunities for learning, including;

• Class session
• Discussions, Simulations exercises
• Case Studies & Problem Solving Exercises
• Individual assignments, Templates and tools

Course Modules

• Module 1 – Introduction to Marketing
• Module 2 – Marketing Research and Planning
• Module 3 – Product Development (4 Ps of Marketing)
• Module 4 – Promotion (4 Ps of Marketing Continued)
• Module 5 – Placement and Price (4 Ps of Marketing Continued)