Effective Marketing Skills

Course Objectives

 Define the marketing framework of a business organization
 Combine best practices, tools and models to implement an effective marketing
 Develop strategies, initiatives and programs to build and sustain a competitive market advantage
 Apply planning and the execution of advanced marketing strategies to enhance organizational results

Target Audience

Supervisors, Executives, Managers and Professionals in a variety of fields who are seeking improved their marketing skills so that they can perform more effectively.

Methodology

This is a highly interactive experiential learning program, where participants are to learn through actual doing and experience. It gives all participants the best opportunities for learning, including;

  • Class session
  • Discussions, Simulations exercises
  • Case Studies & Problem Solving Exercises
  • Individual assignments, Templates and tools

Course Modules

  • Module 1 – Introduction to Marketing
  • Module 2 – Marketing Research and Planning
  • Module 3 – Product Development (4 Ps of Marketing)
  • Module 4 – Promotion (4 Ps of Marketing Continued)
  • Module 5 – Placement and Price (4 Ps of Marketing Continued)

Get To Know The Trainer

Trainer Tan

 4.5

TAN holds a Bachelor of Science (majoring in Computer Science & Management Information Systems) from Massey University, New Zealand and a NZIM Certificate in Supervisory Management (NZ) as well as a Certificate in Business Computing (NZ). He is a certified Pembangunan Sumber Manusia Berhad (Human Resource Ministry Malaysia) trainer.

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COURSE BENEFITS

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RM2,000/DAY

RRP RM2,860/DAY   SAVE RM860

*T&C Applies

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