Social Media Marketing 101

Course Objectives

By the end of the programme, participants are able to use create their Facebook, instagram & tiktok ads in order to get leads and sales  

Methodology

Instagram ads 

 Instagram business account 

➢         Instagram ads (Get followers) 

➢         Instagram ads (Get whatsapp) 

➢         Instagram ads (Get messengers)  

  

Tiktok ads 

➢         Setting up tiktok business account 

➢         Tiktok ads manager  

➢         Campaigns’ structure, level and customer targeting 

➢         Sparks ads 

➢         Lead generation ads 

 Whatsapp Business 

➢         Whatsapp business account 

➢         Whatsapp API 

➢         Whatspp business functions 

Course Modules

MODULE 1: Facebook marketing & ads 

MODULE 2: Lead generation, 

Traffic pulling to Whatsapp

MODULE 3: Video ads to generate traffic 

MODULE 4: Retargeting & remarketing using custom audience  

MODULE 5: Facebook ads analysis (Frequecy, budget, CTR) Media buying  strategy 

MODULE 6: Instagram ads (Traffic, followers & messages)  

MODULE 7: Tik tok business manager & ads manager 

MODULE 8: Creating tiktok lead generation ads & spark ads 

MODULE 9: Strategic ads ideas

(Budget, ads allocation) 

Get To Know The Trainer

Trainer Chester

 4.5

Chester Tan is a certified train-the-trainer, NLP practitioner and Google Adwords certification digital marketer.Due to her passion on training & education, she started her career as a soft skills trainer after she graduated. However, during her 6 years training life path, she figured out the power of digital marketing business, so she started to practise and started her first online business using digital.

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*T&C Applies

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