Sun Tzu’s Art of War – Marketing Approach

Course Objectives

• Understanding a 2,500 year old concept and plan strategies to sustain a competitive edge.
• Match the suitability of strategies and tactics to the market’s phase, section, pattern, and volatility.
• Understand, and guard against, the inherent disadvantage in every advantageous situation. Likewise, be alert to capitalizing on advantages that occur in distressed situations.
• Develop a balanced management skill set to enable prudent resource utilization.
• Discipline, efficient, and effective organization, and utilization of all resources (people, plans, tools, capital), in the capacity to which they are best suited, in all situations, is critical to success.

Target Audience

Executives, Managers and Professionals in a variety of fields who are seeking improved marketing skills & knowledge so that they can perform more effectively.

Methodology

This is a highly interactive experiential learning program, where participants are to learn through actual doing and experience. It gives all participants the best opportunities for learning, including;

• Class session
• Discussions
• Simulations exercises
• Case Studies & Problem-Solving Exercises
• Individual assignments
• Templates and tools

Course Modules

• Module 1 – Laying Plans To Wage a ‘Battle’
• Module 2 – Striving Through Strategic Positioning
• Module 3 – Manipulating Strengths and Weaknesses to Manoeuvre Team’s Energy
• Module 4 – Embracing and Managing Change