Purchasing and Negotiations > PRICING STRATEGY AND PRODUCT PRICING

PRICING STRATEGY AND PRODUCT PRICING

Course Objectives

Understand the framework that supports a set of pricing strategies
Identify customer value as the basis for successful pricing and understand how dynamic customer needs can influence pricing decisions
Examine the fundamental basics for pricing like the economics of supply and demand and the overall determinants of demand
Plan and create relevant pricing strategies for the product

Target Audience

Key Decision Makers in Companies, Key Personnel of Accounts and Finance Department and Sales and Marketing Department, Product and Brand Managers, Marketing Communications, Business Development Managers, Entrepreneurs.

Methodology

Classroom teaching and Group Discussions.

Course Modules

Module 1: Pricing Strategies Framework
Module 2: Factors in Determining the Best Price
Module 3: Cost
Module 4: Competition
Module 5: Product Cycle and Pricing
Module 6: Customer Value Analysis
Module 7: Price Flexibility Strategy
Module 8: Product Line-Pricing Strategy
Module 9: Bundling-Pricing Strategy
Module 10: Price-Leadership Strategy
Module 11: Building Market Share with Pricing Strategy

Get To Know The Trainer

Trainer Tiong

4.5

Sue is a business coach and trainer as well as a business strategy consultant specializing in Integrated Marketing Strategy and business growth. As a consultant, among her clients are Accenture, Cisco, L’Oreal, multilevel marketing companies and SMEs from not only Malaysia but also Australia, Thailand, Indonesia, USA, Europe and South Africa.

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