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PREMIUM COURSE

Sun Tzu’s Art of War – Marketing Approach

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Course Objectives

  • Understanding a 2,500 year old concept and plan strategies to sustain a competitive edge.
  • Match the suitability of strategies and tactics to the market’s phase, section, pattern, and volatility.
  • Understand, and guard against, the inherent disadvantage in every advantageous situation. Likewise, be alert to capitalizing on advantages that occur in distressed situations.
  • Develop a balanced management skill set to enable prudent resource utilization.
  • Discipline, efficient, and effective organization, and utilization of all resources (people, plans, tools, capital), in the capacity to which they are best suited, in all situations, is critical to success.

Target Audience

Executives, Managers and Professionals in a variety of fields who are seeking improved marketing skills & knowledge so that they can perform more effectively.

Methodology

This is a highly interactive experiential learning program, where participants are to learn through actual doing and experience. It gives all participants the best opportunities for learning, including;

  • Class session
  • Discussions
  • Simulations exercises
  • Case Studies & Problem-Solving Exercises
  • Individual assignments
  • Templates and tools

Course Modules

  • Module 1 – Laying Plans To Wage a ‘Battle’
  • Module 2 – Striving Through Strategic Positioning
  • Module 3 – Manipulating Strengths and Weaknesses to Manoeuvre Team’s Energy
  • Module 4 – Embracing and Managing Change

Get To Know The Trainer

Trainer  Tan

Trainer Tan

 4.5

TAN holds a Bachelor of Science (majoring in Computer Science & Management Information Systems) from Massey University, New Zealand and a NZIM Certificate in Supervisory Management (NZ) as well as a Certificate in Business Computing (NZ). He is a certified Pembangunan Sumber Manusia Berhad (Human Resource Ministry Malaysia) trainer.

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FREE QUOTATION!

COURSE INCLUDES

  • 2 Days of training
  • E-Certificate of Completion
  • E-Training manual
  • Trainer logistic to client's place

COURSE BENEFITS

  • 1 or 20 pax, same price
  • Confirmed-to-run even for 1 pax
  • Cheapest available (*we will price match!)
  • Money-Back-Guaranteed Quality
  • HRDF Certified & Claimable

ALL IN FROM ONLY

RM2,000/DAY

RRP RM2,860/DAY   SAVE RM860

*T&C Applies

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