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PREMIUM COURSE

PRICING STRATEGY AND PRODUCT PRICING

0

Course Objectives

  • Understand the framework that supports a set of pricing strategies
  • Identify customer value as the basis for successful pricing and understand how dynamic customer needs can influence pricing decisions
  • Examine the fundamental basics for pricing like the economics of supply and demand and the overall determinants of demand
  • Plan and create relevant pricing strategies for the product

Target Audience

Key Decision Makers in Companies, Key Personnel of Accounts and Finance Department and Sales and Marketing Department, Product and Brand Managers, Marketing Communications, Business Development Managers, Entrepreneurs.

Methodology

Classroom teaching and Group Discussions.

Course Modules

  • Module 1: Pricing Strategies Framework
  • Module 2: Factors in Determining the Best Price
  • Module 3: Cost
  • Module 4: Competition
  • Module 5: Product Cycle and Pricing
  • Module 6: Customer Value Analysis
  • Module 7: Price Flexibility Strategy
  • Module 8: Product Line-Pricing Strategy
  • Module 9: Bundling-Pricing Strategy
  • Module 10: Price-Leadership Strategy
  • Module 11: Building Market Share with Pricing Strategy


Get To Know The Trainer

Trainer Tiong

 4.5

Sue is a business coach and trainer as well as a business strategy consultant specializing in Integrated Marketing Strategy and business growth. As a consultant, among her clients are Accenture, Cisco, L’Oreal, multilevel marketing companies and SMEs from not only Malaysia but also Australia, Thailand, Indonesia, USA, Europe and South Africa.

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FREE QUOTATION!

COURSE INCLUDES

  • 2 Days of training
  • E-Certificate of Completion
  • E-Training manual
  • Trainer logistic to client`s place

COURSE BENEFITS

  • 1 or 20 pax, same price
  • Confirmed-to-run even for 1 pax
  • Cheapest available (*we will price match!)
  • Money-Back-Guaranteed Quality
  • HRDF Certified & Claimable

ALL IN FROM ONLY

RM2,400/DAY

RRP RM3,430/DAY   SAVE RM1,030

*T&C Applies

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