Edwin is a very energetic person with vast experience in digital marketing world. He started his career in digital marketing when he joined Facebook contact center as a Facebook Account Manager back in 2014. His works in Facebook include, consulting start-up companies, agencies, SME’s, MNC’s from different companies such as, 11street Malaysia, Happy Fresh, Zawara, Sports Direct, ShopBack Malaysia, Nile.com Malaysia, Sephora, Diamond Coral, Toys“R”Us and others.
After that he was chosen by one of most renowned advertising agency, Silver Mouse Asia Sdn Bhd as a Facebook Ads Specialist for 11street project. He was chosen personally by the company CEO, CK Wong founder of ecInsider (formerly known as eCommerce Milo) to manage this project because of his ability and expertise in Facebook advertising.
Because of his proven ability, he was hired directly by 11street as Digital Marketing Manager for Facebook platform in 2015. There, he was able to experiment his knowledge and skills by utilizing millions ringgit fund to advertise in Facebook. The results, his company success was listed in the Facebook’s Success Stories. His biggest contribution to 11street Malaysia was, he was able to leverage Facebook to increase more 10 times sales volume, 15 times increase in cost efficiency and more than 12 times return on ad spend.
He also played a very important to 11street when he also was appointed as an internal trainer for 11street’s merchants. He conducted numbers of workshop to educate the merchants about Facebook advertising execution and many other related topics. In this company, he discovered his passion in training. As a result, he retired from 11street and started his own company called REA CloudSpace Sdn Bhd for Digital Marketing Academy with his partners.
Edwin trains in English, Mandarin, Cantonese and Bahasa Malaysia. His vision is to help businesses to evolve their marketing strategy by incorporating digital marketing elements into their business.