Trainer Lawrence

CREDENTIALS

• Ba. Advertising Design, Academy Of Art University San Francisco, USA 1997
• Certified Professional Trainer: Train-The-Trainer Certification (HRDC) June 28, 2024 Certified Coach: Azman Ithnin, 2024

LANGUAGE

Spoken

• English
• Bahasa Melayu
• Mandarin

Written

• English
• Bahasa Melayu
• Mandarin

INTRODUCTION

Lawrence has over 30 years’ experience in the advertising, creative design and marketing
industry. He holds a Bachelor of Arts degree from The Academy of Art University in San
Francisco, USA.
He has vast experience in virtually all facets of the Malaysian advertising, from automotive,
pharmaceutical, banking, retail services, hotels, telco providers and much more. He has worked
for leading international advertising agencies like Ogilvy, Batey Ads, Peter Beaumont &
Friends, Interface Advertising and Foote, Cone & Belding etc. While at these agencies,
Lawrence expanded on his natural talent for ideation, creative storytelling, thinking outside the
box, making impactful presentations, selling to difficult clients and achieving buy-in. Amongst
highlights of his career was his creation of CIMB’s mascot, Octo the octopus. Since its
inception in early 2000, Octo is affectionately remembered and still actively featured in the
bank’s marketing collaterals.
Lawrence has also spent 12 years in Vancouver, Canada where he worked in various
advertising and marketing related industries. He played a pivotal role in Organika, a certified
organic pharmaceutical company where he was the lead marketing designer; creating all the
marketing collateral for a new brand of organic coconut oil as well as their line of organic
health supplements. Lawrence was also involved in a company in Vancouver, called Advanced
Nutrients that produced organic fertilisers for the marijuana growing industry. There he led in
the design and creation of labels, product packaging, marketing materials for trade shows, led
development into the creation of product knowledge assets for the customer service teams. He
also led sales teams in the setting up and tearing down of trade show booths in various big
markets in North America.
He also played a pivotal role in his next position as the senior art director of Hard Rock Casino
& Cafe Vancouver. There he was instrumental in the creation of marketing materials for casino
and cafe promotions, successfully creating marketing assets that stand out in a crowded space;
a space that is always dominated by various types of distractions, often leading to sensory
overload.
Lawrence’s training range covers team and creative development. He is fluent in 3 languages
and possesses excellent interpersonal skills. His training is not only engaging, but delivered in
a fun and memorable way. He injects a blend of positive energy and relatable experience
throughout his training, creating favourable learning outcomes.
Lawrence is passionate about creativity, people development & transformation, and believes
everyone, regardless of their background, can achieve what they set their mind to doing. It all
comes down to “How badly do you want it?”. When not creating and training, Lawrence can
be found ‘pounding the pavement.’ He is an avid runner and hiker who enjoys the great
outdoors.