MURSHIDAH is an international speaker and adviser of personal and corporate image empowerment and transformation. A graduate of the National University of Singapore with a Bachelor of Arts Degree in Economics and Sociology in 1993, Murshidah runs successful businesses for more than 20 years expanding throughout Asia as well as teaching entrepreneurship to teenagers and adults.
Murshidah has over 10 years of personal grooming and personal image transformational training experience to teenagers, corporate executives and government level executives. Prior to training, she owned a convention organising and event management company and has organised over 150 projects spanning the Asia Pacific region (including Hong Kong, Seoul, Beijing, Sydney) since 1993.
When working in a multinational exhibitions organizing company in 1995, Murshidah was the youngest appointed Conference Manager heading the Asia Pacific Conference Department team in less than a year. Upon starting her own Convention Management company in 1997, Murshidah was appointed to be the Conference Consultant for the Multimedia Super corridor Conference after being appointed as the emcee for the global IT convention in 1996. She then went on to organize major events like ITS Malaysia in 1998 with Advanstar Communications from USA, and helped IT companies’ event manage their product launches as part of their PR efforts between 1998-2004. Some of the companies she worked with in her business include Sun Microsystems, ECS Malaysia, ZD Events, Epicor and Porter Novell.
After 13 years in the events and conference organizing industry, Murshidah went on to discover her passion of empowering people and helping them to excel in their lives. After overcoming major financial and emotional challenges during business difficulties in 2002-2005, Murshidah started working with individuals as a personal coach to coach and empower them to take personal action to transform themselves and their lives.
In 2005, Murshidah was trained and certified to be a beauty workshop specialist and since then has been conducting grooming, skincare, personal care and makeup programmes to many corporations, institutions and individuals alike. Her passion is to help people look great and feel great by gaining more self-confidence and attraction through motivation, inspiration and proper advice on inner and outer personal image. She is often invited to speak at conferences and be an emcee at events. She is also trained in the areas of Accelerated Learning and whole being learning to achieve better education for participants. Murshidah is a Certified Advanced Law of Attraction Practitioner. Murshidah’ s courses address the importance of education for the WHOLE BEING, ie incorporating the interconnection of body, mind, heart and spirit. Even the skills based programmes she conducts include the emphasis on the spirit which is hardly addressed in most corporate and management trainings.
She emphasizes on principles-based practices in her courses. Between the years 2005-2007, she has also trained teenagers from the Secondary Schools in Singapore on proper grooming and etiquette, how to gain confidence and public speaking skills as well as given talks of having a healthy lifestyle.
Murshidah is a regular speaker at conferences and is currently working on her first book. She is a regular speaker and motivator on Hello on Two on RTM2, is a resident speaker on Image on the Breakfast Show on NTV7, has been interviewed with Dato’ Dr Sheikh Muszaphar on Bernama’s BizTalk, and interviewed on Image on BFM the Business Station in Malaysia. In Singapore, she was a guest motivation speaker on Warna Radio’s Business Programme, Paradigma. She is the Image Consultant featured in New Man magazine’s September issue and is in Jutawan magazine’s September issue. She is a contributing writer to Aquila Asia, a woman’s lifestyle magazine. She was also the featured Transformation Coach on KISS92 FM radio station in Singapore. Murshidah is the brand Ambassador and educator of the WORLD HIJAB DAY, a global movement that promotes better understanding of the Hijab. She has been interviewed by HuffPost Live, Mob TV, Astro Oasis, The Star, and featured in the Malaysian Insider.
Murshidah is the Singapore envoy for Rootwommers, a word of mouth marketing consultancy and platform for entrepreneurs where she works with businesses to increase profits through systemised word of mouth marketing. She works and coaches entrepreneurs to increase profits and business through the power of networking, word of mouth, values and the Laws of Giving and Gratitude.
Murshidah is also an active advocate in helping the marginalized groups of people in Malaysia which includes the homeless, sex workers, runaway teens, abused women and children, those living in poverty. She conducts regular visits to raise awareness of the people in need and conducts street feeding activities to reach out to the homeless. She works with NGOs to conduct Mindset Change programmes for the people in need as well as for the volunteers and counsellors. She sits in the Economic Committee of Baitul Fiqh, a shelter for women in Kuala Lumpur.
Other Services include Personal Image Empowerment, Colour and personal care consultations, One-on-one life coaching sessions, Public Speaking Coach, Conducting Powerful Presentations and Accelerated Learning, Conference Moderator , Customer Service Workshops, Event Management and Public Relations Skills Workshops, Secretarial Skills Workshops, Team Bonding Workshops , Organizational Excellence Workshops, Overcoming Office Politics and Organizational Negativities, Business Process Re-engineering incorporating LOVE & RESPECT.
Organizations that benefited from Murshidah’s sessions include Axiata Celcom Bhd, CIBFM Brunei, CPA Australia Singapore, Ministry of Education Singapore, Oratis Pharmaceutical Sdn Bhd, Singapore Airforce , Universiti Teknologi Petronas (Perak), Westport, Ampang Putri Specialist Hospital, CIDB Malaysia, Cold Storage, Cres Wellness, Grand Hyatt Hotel, Singapore, Guardian Pharmacy, Housing Development Board Singapore, HUKM (Kuala Lumpur), LPPKN, MARA, Ministry of Higher Education Malaysia (KPTM), Ministry of International Trade & Industry (MITI) etc. PETRONAS, Prudential BSN, Universiti Malaysia, Universiti Teknologi Mara (UiTM), Sheraton Imperial Hotel, Westin Hotel, Pan Pacific Hotel, Marina Mandarin Hotel, Damansara Specialist Hospital, National University Hospital of Singapore, Tawakal Hospital, KPJ Hospitals, Penang State Government, Terengganu State Government, Johnson & Johnson and TH Travel.
Followings are some of her recent testimonials:
“My most heartfelt thanks to you for having been an inspirational practitioner of AL. The 2 1/2 day program has opened my eyes and heart to a new beginning… I have made a promise to myself to embark on this great journey of loving and respecting myself, family and everyone and things around me!!! I look forward to joining you and Murshidah in the journey of making the world a better place!!! Love and Respect,
Zelda M. I (Teacher, Singapore)”
“I have attended many courses and I never expected the Secretarial Skills Course you conducted to be this good. It’s very different from other workshops I’ve been to. I have learnt so much more than I expected. Thank you!”
Haslina Jamir, Secretary, Percetakan Nasional Malaysia Bhd.
“Your grooming course is the best course I have ever attended. It has really impacted me to change internally and externally. Thank you Pn Murshidah”