Trainer Sharifah

CREDENTIALS

• Bachelor of Mass Communication (Hons.) Journalism in Universiti Teknologi Mara (UiTM)
• Diploma in Information Technology from INPENS College Yayasan Selangor in Shah Alam
• HRDC Certified Trainer
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LANGUAGE

Spoken

• English
• Bahasa Melayu

Written

• English
• Bahasa Melayu

INTRODUCTION

Born in Petaling Jaya, Sharifah is a graduate from Sekolah Menengah Kebangsaan (P) Sri Aman, a highly reputable secondary girls school. When Information Technology was a hot field back in 1997, she decided to ‘migrate’ from being a passionate Malay Literature student to IT for her Diploma.  Having an interest in Multimedia contributed to her decision. She obtained her Diploma in Information Technology from INPENS College Yayasan Selangor in Shah Alam, which is now famously known as UNISEL.

For her never-ending passion towards writing, she then pursed her study in Bachelor of Mass Communication (Hons.) Journalism in Universiti Teknologi Mara (UiTM), Shah Alam in between her early career days. She considers herself fortunate to have had a valuable experience of being a part-time student in between the struggles at work. Being awarded as a First Class student was the greatest achievement repaying all the hard works. She has been in the Training and Development field for more than 10 years where she was involved in variety of areas as in Sales & Marketing, Customer Service, Events Coordination and Management, Administration, Copy Writing and Composition, Consultation, and Communication.

Being a dynamic person, she took a break from Training & Development and ventured into the show-business industry.  She specialized in live performances in various scales, events coordination and management, as well as vocal training in international schools – altogether for approximately 6 years. Shifted to the education industry, she then pursued her career specializing in Professional Development. She focused on the overall planning and coordination of in-house training and workshops, induction programs, overseeing promotion process for the Academic staff, and personal development and performance review along with performance improvement plan – as well as other Human Resource related scopes.

In addition, she was also involved in marketing and promotions of the alumni activities digital media platforms.  Here, she developed more skills in designing (both printed and online promotional activities), branding, public relations, writing and communication as a whole.In between those, she continues to actively contribute to the professional and personal development for not only employees but also students through training, consultation and workshops – as well as individual skills-based classes. 

Below are few among her core initiatives and programmes:

• New Staff Induction Program
• Personal Development and Performance Review Training
• Performance Improvement Plan
• Dignity at Work Policy
• Nottingham Advantage Award – Developing Skills for Working in Public Relations Module, specializing in Image Branding and Promotions using Digital Media.
• Motivational Programmes.
• Positive Mindset Programmes.
• Supervisory Programmes.
• Other Soft Skills programmes.

She emphasizes on experiential learning; and she ensures her methodologies are up to date, acceptable by all level of audience, fun and effective.

She is also a passionate writer – whom in the midst of publishing her own books, both academic and non-fiction, collaborating with her fellow associates.