Strategic Management in a Digital Economy

Course Objectives

In this workshop the key learning points are:

•Understand what is strategic management and apply the process in a digital economy

•Learn to apply strategic thinking and strategic planning techniques

•Learn strategies for marketing and growth in a digital economy

•Explore creativity and innovation

•Learn to establish performance standards and use management accounts and the Balanced Scorecard to monitor performance

•Develop thinking mindsets and a continuous learning and improvement culture

Target Audience

CEOs, COO, CFOs, Heads of Departments, Financial Controllers, Business Controllers, Corporate Planners, Strategic Planners, Business Owners

Methodology

We make training fun and engaging so that learning becomes experiential and highly interactive. This programme uses a combination of training aids and methods such as lectures, activities, videos, exercises and group discussion with powerful learning points to enhance learning.

Course Modules

Module 1: Strategic Management and Thinking Concepts

Module 2:  Strategic Planning Techniques

Module 3: Creative & Innovative Thinking

Module 4: Critical Thinking & Decision Making

Module 5:Management Accounts – Performance and Business Analysis

Module 6: Driving Results

Module 7:No Excuses

Module 8: Continuous Improvement & Change