Business Innovation : Discover Design Thinking With Lego Serious Play

Course Objectives

• Apply the design thinking framework to solve problems more creatively
•  Create prototypes to test your idea early, before making a big investment of time and money
• Understand problems from the customer’s perspective
• Guide groups to effectively brainstorm innovative ideas
• Plan and conduct effective design research, including user interviews
• Make and use a storyboard to communicate your design ideas
• Learn how to do self-reflection
• Master the techniques, strategies, tips and hacks to get more done with less stress
• Identify your design research objectives
• Make a plan to iterate your idea forward

Target Audience

Methodology

“The LEGO® SERIOUS PLAY® Method is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D LEGO® model in response to the facilitator´s questions using specially selected LEGO® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making.

The technique improves group problem solving. By utilizing visual, auditory and kinesthetic skills, the Method requires participants to learn and listen, and it provides all participants with a voice. The Method serves as a shared language regardless of culture or position

Course Modules

• Module 1: Introduction
• Module 2: What Is Design Thinking?
• Module 3: Who Is It For?
• Module 4: Ideation – What Could Be?
• Module 5: Prototyping Ideas – What Works?
• Module 6: The Value Of Innovation
• Module 7: Wrap-up