Digital Marketing & Online Marketing Strategies

Course Objectives

 To give an overall view on the digital landscape in Malaysia before jump onto the bandwagon
 Clarifying the big picture of the current digital world
 Introduction of various internet business model
 Understanding the power of search engine (Google) & social media (Facebook, Instagram, Wechat, Whatsapp and etc)
 Practice a live operation on social media & planning your business

Methodology

This course is essentially participative and practical, emphasizing learning through live trading, both from structured activities on the program eg: simulation, case studies and discussion from individual experience

Course Modules

Digital marketing Fundamentals
Product & services design
Google trends
Google & Youtube ads
Social media for business (Facebook)
Social media for business (Instagram):
Social media for business (Whatsapp):
Social media for business (Wechat)
The copywriting techniques
E-commerce
Website