Digital Marketing: ATTRACT, CONVERT, CLOSE and DELIGHT Your Prospects and Customers

Course Objectives

•Gaining insight into the fundamentals of inbound marketing

•Focusing on the five pieces and strategize digital inbound marketing to get maximum results

•Identify and organize future content marketing strategy.

•Planning, executing and assessing long-term content marketing strategy.

•Optimizing content marketing with effective topic cluster and pillar pages.

•Developing a strong social media plan to successfully engage and promote your business.

•Tracking social media strategies to gain traction against competitors.

•Developing meaningful content for your social media audiences for better interaction.      

Target Audience

• Marketing Professionals
• Sales Professionals
• Customer Service Professionals
• Entrepreneurs and Business Owners
• General Managers
• Managing Directors
• Senior Manager
• Managers
• Asst Managers
• Department Heads
• Anyone who is keen to understand Digital Inbound Marketing

Methodology

Lecture, individual & group activity, feedback sessions, discussions, demonstration, business games, role plays.

Course Modules

Section 1: DIGITAL MARKETING APPLYING INBOUND METHODOLOGY

Section 2: THE WORLD OF INBOUND MARKETING

Section 3: PLANNING A LONG-TERM CONTENT MARKETING STRATEGY

Section 4: 3-STEP APPROACH TO LONG-TERM PLANNING

Section 5: TIPS AND TRICKS TO CREATE AN EFFECTIVE PILLAR PAGE

Module 6: SOCIAL MEDIA STRATEGY

Section 7: SOCIAL MEDIA LISTENING TO BUILD CUSTOMER LOYALTY

Section 8: CONTENT FOR SOCIAL MEDIA AUDIENCES