SHARON LEE LAI YEE

Trainer Sharon

4.5

CREDENTIALS

  • MBA in Strategic Marketing, UK, CIM
  • BSc in Marketing, USA, Honours, National Dean’s List
  • BSc in Entrepreneurship, USA, Honours, National Dean’s List
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LANGUAGE

Spoken

  • English
  • Bahasa Melayu
  • Chinese

Written

  • English
  • Bahasa Melayu

INTRODUCTION

Sharon Lee has been a marketing & brand management executive for 20 years and is a successful business builder in the role of distributor, marketer, brand builder and product innovation leader. 

Sharon has innovated products, constructed brands, launched products and built market shares in multinational FMCG and OTC companies such as Johnson & Jonson, Fonterra Brands, Smith & Nephew and GlaxoSmithKline.  As a marketer and brand builder, she has gained a broad based knowledge on how the trade and minds of consumers work by partnering closely with scientists, technical professionals, sales professionals, retailers, market researchers, consumer insights researchers, advertising agencies and publicity companies. 

Sharon’s passion for all things marketing began as a university student leading to a long and successful marketing career and it hasn’t stopped.  Her keen interest in the area of marketing has brought her to the arena of academics and corporate training.  Today, she continues to conduct classes for university students from diploma level to MBA level and shares her insights with professionals from various industries through corporate training.

Sharon’s professional and academic background means leaving her sessions with ideas and systems of thinking that one can bring back to the office for implementation immediately.

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