DEVELOPING IMPACTFUL MARKETING PLANS

Course Objectives

  • Develop a solid marketing plan based on a disciplined analytical approach
  • Delivering to consumers by leveraging the organization’s competencies
  • Decipher and collect vital market and competitive intelligence
  • Identify key success factors through the analysis of market intelligence and organization’s strength, weakness and competencies
  • Develop SMART marketing objectives that are measurable and realistic
  • Differentiate between objective, strategy and execution
  • Identify the right consumer for your business
  • Positioning effectively to your target consumer.
  • Make marketing mix decisions that are strategic and aligned with the marketing plan
  • Identify the best advertising and promotional options.
  • Implement the marketing plan

Target Audience

  • Entrepreneurs and marketing practitioners who feel that there is more to marketing than what they are currently practicing
  • Marketing practitioners who doubt the need for a marketing plan
  • Personnel in the marketing department who are new to the marketing discipline
  • Stakeholders who work closely with marketing departments such as sales & commercial leaders, advertising, research and trade marketing personnel

Methodology

The course is highly interactive with participants working on a marketing plan for their own company or a case study. To enhance learning outcomes, theory sessions will intersperse with workshops on specially created templates to guide the thinking process to arrive to a complete marketing plan at the end of the 2 days course. The course is designed to engage audio, visual and experiential learners.

Course Modules

Module 1: Overview of marketing planning
Module 2: The marketing plan process
Module 3: the marketing plan process
Module 4: Core concepts of marketing
Module 5: Core marketing strategies
Module 6: Choosing the market to serve
Module 7: Setting smart objectives
Module 8: designing customer centric marketing
Module 9: Tools for managing the marketing effort
Module 10: Contingency planning

Get To Know The Trainer

Trainer Sharon

 4.5

Sharon Lee has been a marketing & brand management executive for 20 years and is a successful business builder in the role of distributor, marketer, brand builder and product innovation leader. 

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COURSE INCLUDES

COURSE BENEFITS

ALL IN FROM ONLY

RM2,670/DAY

RRP RM3,815/DAY   SAVE RM1,145

*T&C Applies

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