The course is highly interactive with participants working on a marketing plan for their own company or a case study. To enhance learning outcomes, theory sessions will intersperse with workshops on specially created templates to guide the thinking process to arrive to a complete marketing plan at the end of the 2 days course. The course is designed to engage audio, visual and experiential learners.
Module 1: Overview of marketing planning
Module 2: The marketing plan process
Module 3: the marketing plan process
Module 4: Core concepts of marketing
Module 5: Core marketing strategies
Module 6: Choosing the market to serve
Module 7: Setting smart objectives
Module 8: designing customer centric marketing
Module 9: Tools for managing the marketing effort
Module 10: Contingency planning
Sharon Lee has been a marketing & brand management executive for 20 years and is a successful business builder in the role of distributor, marketer, brand builder and product innovation leader.
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