ON TARGET MARKETING PRACTICES

Course Objectives

  • The understanding of the role of the marketing person in an organization
  • Techniques to strategically improve product or service performance
  • The understanding of the financial impact of marketing decisions
  • Effective ways to communicate to your creative and research agencies as well as consumers

Target Audience

  • Personnel with less than three years of marketing experience.
  • Personnel who work closely with Product Managers.
  • Personnel who work in the marketing department but have not had formal marketing education.

Methodology

The course delivery will incorporate theory with scenario-based reflections, case-study, video clips and reading materials slides. It is designed to engage audio, visual and experiential learners.

Course Modules

Module 1: Why is marketing important
Module 2: Scope of marketing
Module 3: Core concepts of marketing
Module 4: Core concepts of marketing
Module 5: Analyzing the macro environment
Module 6: How business and marketing are changing
Module 7: Measuring marketing productivity
Module 8: Strategic planning, implementation & control

Get To Know The Trainer

Trainer Sharon

 4.5

Sharon Lee has been a marketing & brand management executive for 20 years and is a successful business builder in the role of distributor, marketer, brand builder and product innovation leader. 

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COURSE INCLUDES

COURSE BENEFITS

ALL IN FROM ONLY

RM2,670/DAY

RRP RM3,815/DAY   SAVE RM1,145

*T&C Applies

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