On Target Marketing Practices

Course Objectives

• The understanding of the role of the marketing person in an organization
• Techniques to strategically improve product or service performance
• The understanding of the financial impact of marketing decisions
• Effective ways to communicate to your creative and research agencies as well as consumers

Target Audience

• Personnel with less than three years of marketing experience.
• Personnel who work closely with Product Managers.
• Personnel who work in the marketing department but have not had formal marketing education.

Methodology

The course delivery will incorporate theory with scenario-based reflections, case-study, video clips and reading materials slides. It is designed to engage audio, visual and experiential learners.

Course Modules

Module 1: Why is marketing important
Module 2: Scope of marketing
Module 3: Core concepts of marketing
Module 4: Core concepts of marketing
Module 5: Analyzing the macro environment
Module 6: How business and marketing are changing
Module 7: Measuring marketing productivity
Module 8: Strategic planning, implementation & control