The course delivery will incorporate theory with scenario-based reflections, case-study, video clips and reading materials slides. It is designed to engage audio, visual and experiential learners.
Module 1: Why is marketing important
Module 2: Scope of marketing
Module 3: Core concepts of marketing
Module 4: Core concepts of marketing
Module 5: Analyzing the macro environment
Module 6: How business and marketing are changing
Module 7: Measuring marketing productivity
Module 8: Strategic planning, implementation & control
Sharon Lee has been a marketing & brand management executive for 20 years and is a successful business builder in the role of distributor, marketer, brand builder and product innovation leader.
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