Marketing > Social Media Marketing 101

Social Media Marketing 101

4.2

Course Objectives

By the end of the programme, participants are able to use create their Facebook, instagram & tiktok ads in order to get leads and sales

Methodology

Instagram ads

Instagram business account

➢ Instagram ads (Get followers)

➢ Instagram ads (Get whatsapp)

➢ Instagram ads (Get messengers)

Tiktok ads

➢ Setting up tiktok business account

➢ Tiktok ads manager

➢ Campaigns’ structure, level and customer targeting

➢ Sparks ads

➢ Lead generation ads

Whatsapp Business

➢ Whatsapp business account

➢ Whatsapp API

➢ Whatspp business functions

Course Modules

MODULE 1: Facebook marketing & ads

MODULE 2: Lead generation,

Traffic pulling to Whatsapp

MODULE 3: Video ads to generate traffic

MODULE 4: Retargeting & remarketing using custom audience

MODULE 5: Facebook ads analysis (Frequecy, budget, CTR) Media buying strategy

MODULE 6: Instagram ads (Traffic, followers & messages)

MODULE 7: Tik tok business manager & ads manager

MODULE 8: Creating tiktok lead generation ads & spark ads

MODULE 9: Strategic ads ideas

(Budget, ads allocation)

Get To Know The Trainer

Trainer Chester

4.5

Chester Tan is a certified train-the-trainer, NLP practitioner and Google Adwords certification digital marketer.Due to her passion on training & education, she started her career as a soft skills trainer after she graduated. However, during her 6 years training life path, she figured out the power of digital marketing business, so she started to practise and started her first online business using digital.

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THIS PUBLIC COURSE INCLUDES

*T&C Applies

PARTICIPANT REVIEWS FOR THIS COURSE

4.2

LS
Lim Siew San
Director, Marketing / Design
5
JU
Jaime James Underwood
Senior Executive, Operations
5
Informative
LY
Low Tse Yenn
Junior Executive, Others
5
Great trainer!
CT
Chen Yee Teng
Executive, Marketing / Design
5
AZ
Adlina Zailan
Executive, Marketing / Design
5
AK
Aishah Kamaruddin
Junior Executive, Corporate Communications
5
SI
Sharifah Dinah Al Idrus
Junior Executive, Marketing / Design
5
AS
Amani Suhaimi
Executive, Others
5
Wy
Won pi yee
Senior Executive, Marketing / Design
4
LK
Lim Poh Kheng
Manager / Supervisor, Others
4
CM
Cheong Mei Mei
Director, Others
4
YC
Yee Siow Chee
Senior Manager, Others
4
KK
Kwong You Kiet
Senior Executive, Marketing / Design
4
CH
Chek Yin Huay
Manager / Supervisor, Marketing / Design
4
LL
Lauren Lee
Executive, Others
4
Y(
Yap Siew Khoon (Joyce)
Manager / Supervisor, Operations
4
LB
Law See Boon
Senior Manager, Others
3
CY
Chin Chui Yoong
Manager / Supervisor, Others
2
CE
Choong Phui Eng
Manager / Supervisor, Others
2
Will recommend this course to small business and people have less knowledge on social media.