Marketing > Sun Tzu’s Business Strategies

Sun Tzu’s Business Strategies

Course Objectives

At the end of the programme, participants are expected to be able to do the following:

• Apply the 5 fundamentals in strategizing

• Identify the stratagems from the Art of War

• Designing the framework for success

• Identifying new opportunities in the market

• Applying the ERRC method for to plot new sales and marketing strategies

Target Audience

SME Business Owners, Sales and Marketing Managers who are seriously looking for new strategies to cope with the changes in the market and the challenges caused by the current pandemic.

Methodology

This training consists of theory and practical. The implementation of this program will include power point presentations, experiential activities, case studies sharing and discussions, role plays and strategy creation.

Course Modules

Module 1 – INTRODUCTION
Module 2 – OUR STRATAGEMS
Module 3 – THE INFLUENCE & KNOWING THE STRONG & WEAK
Module 4 – TACTICS
Module 5 – MARKET CHANGES
Module 6 – THE TERRAINS
Module 7 – MANOEUVRING & TERRAINS
Module 8 – THE PATHWAY TO SUCCESS
Module 9 – SUN TZU APPLIED

Get To Know The Trainer

Trainer Gerald

4.5

Graduated with honors in Computer Science and Masters in Design & Digital Media in UK, Gerald worked for the government in UK for 3 years before making the decision to return to Malaysia to manage the IT company he started years ago.

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