Strategic Thinking: From Vision to Action

Course Objectives

• Use strategic planning to define the purpose and future goals of a business.
• Apply the five-stage logic model to go from goals to results systematically.
• Apply a SWOT analysis and learn how to relate areas to each other to form strategies.
• Use the Five Forces analysis to learn about the attractiveness of a given market.
• Apply the PESTLE Analysis to learn about the external environment a business operates in.
• Apply the growth share matrix and analyse the profitability and usability of various business units.
• Use a balanced scorecard to measure and keep track of performance and strategic objectives in relation to each other.

Target Audience

• Senior Leaders and Executives
• Senior Managers
• Managers
• Assistant Managers
• Middle managers and Supervisors
• Project Managers and Coordinators
• Business Analysts and Consultants
• Marketing and Sales Professionals
• Product Managers and Developers
• Innovation and Change Agents
• Human Resources and Talent Development Professionals
• Finance and Accounting Professionals
• Customer Service and Support Professionals

Methodology

Lecture, Individual & Group Activity, Feedback Sessions, Discussions, Demonstration.

The workshop is very interactive developed with a 20/80 approach; 20% lecture, 80% practical accompanied by a training manual individually customized for each programme

Course Modules

Module 1: Introduction to Strategic Planning (1 hour)

Module 2: Logic Model for Strategic Planning (2 hours)

Module 3: SWOT Analysis for Strategic Planning (2 hours)

Module 4: Five Forces Analysis for Strategic Planning (2 hours)

Module 5: PESTLE Analysis for Strategic Planning (2.5 hours)

Module 6: Growth Share Matrix for Strategic Planning (2.5 hours)

Module 7: Balanced Scorecard for Strategic Planning