Search Engine Optimisation (SEO) –  Intermediate to Advance

Course Objectives

  • Understand and implement advanced SEO strategies.
  • Optimize website content for both users and search engines.
  • Develop and execute effective link-building strategies.
  • Use Google Analytics and Google Search Console to monitor SEO performance, identify areas for improvement, and measure the impact of their SEO efforts.

Target Audience

  • Marketing team members of a company with recently migrated websites.
  • Individuals with varying levels of SEO knowledge, excluding beginners.
  • Team members looking to manage and optimize their website’s SEO actively.

Methodology

  • Presentations to explain advanced SEO concepts and strategies.
  • Hands-on workshops using the company’s own data in Google Analytics and Google Search Console.
  • Group discussions to address specific challenges and share strategies.
  • Q&A sessions to clarify doubts and provide tailored advice.

Course Modules

Module 1: Advanced SEO Strategies

  • Overview of advanced SEO concepts
  • Understanding search engine algorithms and updates
  • Strategic keyword research for intermediate to advanced levels

Module 2: Technical SEO

  • SEO considerations for different CMS platforms
  • Site structure and navigation optimization
  • Mobile optimization and site speed improvements
  • Handling common SEO challenges

Module 3: Content Optimization Strategies

  • Creating and optimizing content for user engagement and SEO
  • Advanced on-page SEO tactics

Structured data and schema markup for enhanced visibility

Module 4: Utilizing Google Analytics and Google Search Console

  • Analyzing data to inform SEO strategy
  • Monitoring SEO performance and identifying improvement areas

Module 5: Link Building and Off-Page SEO

  • Developing a link-building strategy
  • Techniques for acquiring high-quality backlinks
  • Managing and auditing your backlink profile

Closing and Q&A Session

  • Recap of key learnings
  • Open floor for questions and clarifications

Get To Know The Trainer

Trainer Vievient

 4.5

Vievient is a professional with a focus on digital marketing and entrepreneurship. She is notably recognized as a Facebook/Meta Certified Lead Trainer and an eUsahawan Certified Master Trainer. Her expertise lies primarily in media buying on the Meta platform, where she has demonstrated a capacity to help companies achieve at least a threefold return on ad spend. Her experience is extensive, having trained over 2,000 students in the field of digital marketing.

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PARTICIPANT REVIEWS FOR THIS COURSE

4.8

  • 85%
  • 15%
  • 0%
  • 0%
  • 0%
  • MA
    Muhammad Shaifullah bin Ahmad
    Junior Executive, Manufacturing / Production

    5

    No comment
  • MS
    Munusamy Subramaniyam
    Senior Executive, Engineering

    5

  • AH
    ANAND RAJ A/L HARIKIRUSHNAN
    Executive, Marketing / Design

    5

  • CY
    Choong Pui Yee
    Executive, Procurement / Purchasing

    5

  • PL
    Pek Yen Lee
    Manager / Supervisor, Marketing / Design

    5

    Very nice trainer to share the knowledge.
  • Z
    Zam
    Junior Executive, Marketing / Design

    5

  • SI
    Sarah Nur Iman
    Executive, Sales

    5

  • PL
    Phang Kai Li
    Executive, Sales

    5

  • JT
    Janet Tan
    Executive, Accounting and Finance

    5

  • AA
    Alson Ang
    Senior Executive, Marketing / Design

    5

    Ok
  • KA
    KHAIRUL ANWAR BIN ZAINAL ABIDIN
    Assistant Manager, Marketing / Design

    5

  • TT
    Teh Ai Tee
    Manager / Supervisor, Accounting and Finance

    4

  • LS
    Lee Moi Sin
    Executive, HR / Learning and Development

    4

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