Search Engine Optimisation (SEO) –  Intermediate to Advance

Course Objectives

• Understand and implement advanced SEO strategies.
• Optimize website content for both users and search engines.
• Develop and execute effective link-building strategies.
• Use Google Analytics and Google Search Console to monitor SEO performance, identify areas for improvement, and measure the impact of their SEO efforts.

Target Audience

• Marketing team members of a company with recently migrated websites.
• Individuals with varying levels of SEO knowledge, excluding beginners.
• Team members looking to manage and optimize their website’s SEO actively.

Methodology

• Presentations to explain advanced SEO concepts and strategies.
• Hands-on workshops using the company’s own data in Google Analytics and Google Search Console.
• Group discussions to address specific challenges and share strategies.
• Q&A sessions to clarify doubts and provide tailored advice.

Course Modules

Module 1: Advanced SEO Strategies

• Overview of advanced SEO concepts
• Understanding search engine algorithms and updates
• Strategic keyword research for intermediate to advanced levels

Module 2: Technical SEO

• SEO considerations for different CMS platforms
• Site structure and navigation optimization
• Mobile optimization and site speed improvements
• Handling common SEO challenges

Module 3: Content Optimization Strategies

• Creating and optimizing content for user engagement and SEO
• Advanced on-page SEO tactics

Structured data and schema markup for enhanced visibility

Module 4: Utilizing Google Analytics and Google Search Console

• Analyzing data to inform SEO strategy
• Monitoring SEO performance and identifying improvement areas

Module 5: Link Building and Off-Page SEO

• Developing a link-building strategy
• Techniques for acquiring high-quality backlinks
• Managing and auditing your backlink profile

Closing and Q&A Session

• Recap of key learnings
• Open floor for questions and clarifications