Engineering and Industry > Search Engine Optimisation (SEO) – Intermediate to Advance

Search Engine Optimisation (SEO) – Intermediate to Advance

4.8

Course Objectives

Understand and implement advanced SEO strategies.
Optimize website content for both users and search engines.
Develop and execute effective link-building strategies.
Use Google Analytics and Google Search Console to monitor SEO performance, identify areas for improvement, and measure the impact of their SEO efforts.

Target Audience

Marketing team members of a company with recently migrated websites.
Individuals with varying levels of SEO knowledge, excluding beginners.
Team members looking to manage and optimize their website’s SEO actively.

Methodology

Presentations to explain advanced SEO concepts and strategies.
Hands-on workshops using the company’s own data in Google Analytics and Google Search Console.
Group discussions to address specific challenges and share strategies.
Q&A sessions to clarify doubts and provide tailored advice.

Course Modules

Module 1: Advanced SEO Strategies

Overview of advanced SEO concepts
Understanding search engine algorithms and updates
Strategic keyword research for intermediate to advanced levels

Module 2: Technical SEO

SEO considerations for different CMS platforms
Site structure and navigation optimization
Mobile optimization and site speed improvements
Handling common SEO challenges

Module 3: Content Optimization Strategies

Creating and optimizing content for user engagement and SEO
Advanced on-page SEO tactics

Structured data and schema markup for enhanced visibility

Module 4: Utilizing Google Analytics and Google Search Console

Analyzing data to inform SEO strategy
Monitoring SEO performance and identifying improvement areas

Module 5: Link Building and Off-Page SEO

Developing a link-building strategy
Techniques for acquiring high-quality backlinks
Managing and auditing your backlink profile

Closing and Q&A Session

Recap of key learnings
Open floor for questions and clarifications

Get To Know The Trainer

Trainer Vievient

4.5

Vievient is a professional with a focus on digital marketing and entrepreneurship. She is notably recognized as a Facebook/Meta Certified Lead Trainer and an eUsahawan Certified Master Trainer. Her expertise lies primarily in media buying on the Meta platform, where she has demonstrated a capacity to help companies achieve at least a threefold return on ad spend. Her experience is extensive, having trained over 2,000 students in the field of digital marketing.

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PARTICIPANT REVIEWS FOR THIS COURSE

4.8

MA
Muhammad Shaifullah bin Ahmad
Junior Executive, Manufacturing / Production
5
No comment
MS
Munusamy Subramaniyam
Senior Executive, Engineering
5
AH
ANAND RAJ A/L HARIKIRUSHNAN
Executive, Marketing / Design
5
CY
Choong Pui Yee
Executive, Procurement / Purchasing
5
PL
Pek Yen Lee
Manager / Supervisor, Marketing / Design
5
Very nice trainer to share the knowledge.
Z
Zam
Junior Executive, Marketing / Design
5
SI
Sarah Nur Iman
Executive, Sales
5
PL
Phang Kai Li
Executive, Sales
5
JT
Janet Tan
Executive, Accounting and Finance
5
AA
Alson Ang
Senior Executive, Marketing / Design
5
Ok
KA
KHAIRUL ANWAR BIN ZAINAL ABIDIN
Assistant Manager, Marketing / Design
5
TT
Teh Ai Tee
Manager / Supervisor, Accounting and Finance
4
LS
Lee Moi Sin
Executive, HR / Learning and Development
4