Strategic Planning & Management In A Fast Changing Economy

Course Objectives

In this workshop the key learning points are:

  • Understand what is strategic management; the difference between strategic thinking & strategic planning process
  • Establishing corporate vision & goals (goal setting); assess, review and align strategy to operations
  • Performing strategic planning through strategic analysis and using the Balanced Scorecard approach and other techniques to monitor performance
  • Determining corporate objectives and establishing performance standards
  • Apply strategic financing to manage cashflow more effectively

Target Audience

CEOs, COOs, CFOs, Heads of Departments, Financial Controllers, Business Controllers, Corporate Planners, Strategic Planners, Business Owners

Methodology

The Trainer will facilitate the development of a strategic plan and also the creation of strategy maps, scorecard and dashboards with participants. The sessions will include use of videos, case studies, group activities (games) and discussions where appropriate as part of a comprehensive experiential learning experience.

Course Modules

Module 1: Strategic Management
Module 2: Strategic Thinking Concepts
Module 3: Strategic Planning Techniques
Module 4: Strategies for Marketing & Growth
Module 5: A Practical Guide to Using the Balanced Scorecard
Module 6: Strategies for Communication
Module 7: Practising Strategic Management
Module 8: Continuous Improvement

Get To Know The Trainer

Trainer Lam

 4.5

Trainer Lam is a Certified Public Accountant, a Certified Professional Trainer and a Certified Behavioral Consultant with over 20 years’ experience in top level management positions working with diversified companies based in Singapore and Malaysia. He received his early training as an auditor with Coopers & Lybrand (now PriceWaterhouse Coopers).

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THIS PUBLIC COURSE INCLUDES

*T&C Applies

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