STRATEGIC & CREATIVE MARKETING

Course Objectives

• Understand and apply the fundamental principles of being different on marketing and customer experience
• Learn how fun-creativity practices can help you gain a competitive edge and increase profitability
• Creating a niche and moved away from fierce marketing competition.
• Gain valuable insights from others who are fostering creativity and innovation in the marketplace
• Familiarity with many examples of successful and less successful business model / strategies.
• Understand and apply the fundamental principles of being different on marketing and customer experience

Target Audience

Marketing Manager, Marketing Leaders, Entrepreneurs, Business Development Professionals, Business Owners and Anyone who needs to market directly or indirectly to achieve bottom-line results

Course Modules

Module 1: The New Definition of Marketing
Module 2: Targeting the RIGHT People
Module 3: Value Proposition
Module 4: Buying Customers
Module 5: Brand Story
Module 6: Marketing Strategies to get NEW Customers
Module 7: Marketing Strategies to get REPEAT Customers
Module 8: Turning your Customer into Raving Fans