Successfully Managing People in the Rapidly Changing Environment

Course Objectives

• The participant will understand and acknowledge that with the new economic trend, executives, managers have to weigh and balance complex social, market cost, technologies, environment, resources, organizational and very important the human factors radically different from yesterday.
• The understanding of marketing strategies, increased market competition, and Customers behavior, can definitely help them to better appreciate and manage the complexities and challenges associated with working in modern and fast growing customer’s awareness.
• Understand and comprehend the importance of marketing and how to have it strategically.
• Understand and comprehend the present situation that affecting the performance of the company and search for the possible solution by having to fully understand the market competitiveness.
• Learn how to increase number of customer and close more business deals by having in place a right selling and marketing skills.
• Know how to use stories to build trust in you and to connect positively with your staff and clients.
• Know how to develop better corporate value.
• Live feedback and instant improvement.

Methodology

The program is designed to deliver maximum result through experiential learning, videos, case study, role play discussion, presentation work, fun and insightful learning activities, self-reflection and translation into actual action plan that can be applied immediately at work.

Course Modules

MODULE 1 – SUCCESSFUL MANAGING PEOPLE IN CHANGING MARKET ENVIRONMENT
MODULE 2 – 21 CENTURY WORKPLACE – NEW DEMANDS AND EXPECTATION
MODULE 3 – STRATEGIC MARKETING
MODULE 4 – DEVELOPING THE PRODUCTS AND SERVICES STRATEGY IN THE RAPIDLY CHANGE TECHNOLOGY INDUSTRY
MODULE 5 – ENVIRONMENT ANALYSIS AND MARKET INTELLIGENCE
MODULE 7 – MODALITY OF COMMUNICATION FOR SALES AND MARKETING
MODULE 8 – COACHING SKILLS FOR SALES AND MARKETING