Michelle Son Hui Lin

Trainer Michelle


  • Diploma in Professional Style Coaching (UK)
  • Certified Image & Style Coach™ with IASC (International Association of Style Coaches) UK,
  • Certified Professional Image Consultant trained by ByFERIAL, a member of AICI (Association of Image Consultant International)
  • Certified PSMB Trainer



  • English
  • Bahasa Melayu
  • Cantonese
  • Mandarin


  • English
  • Bahasa Melayu
  • Cantonese
  • Mandarin


Michelle has 20 years of working experience. She started working as a Personal Assistant for a premier private education institution, then a leading hotel and ending in a large French oil & gas corporation. She then worked as a Sales Coordinator for a large US Freight. There, she worked her way to be the Territory Sales Manager for Southern Region (from Seremban to Johor). Later she was headhunted to join a US courier service company as an Account Manager. Within a short period of 6 months, she turned her region to profitability and one of top sales region country wide. After 5 years in Sales for Logistics industry, Michelle decided to try something different and joined Malaysian Airline as a cabin crew for just over a year.

In 2006, Michelle got involved in the beauty and aesthetic industry. She started in the industry by joining the Business Development Team for one of the largest and leading international OEMs (HQ based in Switzerland and Italy) for cosmetics, skincare and personal care. She was the key liaison point for their clients in SEA and the Asia Pacific countries. Later she was headhunted to join a Malaysian/Korean retail outlet as part of their Product Development team. Her last position was with a large local FMCG as Head of the Product Development Team.

Over that 6 years, Michelle conceptualized skincare, cosmetic and personal care products for the companies she worked with. She is well-verse with product development processes from conceptualize of product range to finish product and know how ingredients in beauty products. Her international exposure and interaction with different brands and OEM from various Asia countries like Singapore, Korean, Japan, Taiwan, Hong Kong and China. Some of the products she developed are still sold in the market today.

Since 2012, Michelle helps her clients (Man and Woman) look great by getting clear on their personal image aspirations and move that clarity into visual expression to their wardrobe, grooming, mannerism and etiquette. She aims for every client interaction to be authentic, positive, memorable and long lasting.

Some of the clients that have benefited from her expertise are Lee Kum Kee (Malaysia) Foods Sdn. Bhd., Malaysian Maritime Academy Sdn. Bhd, Malaysian Institute of Accountants (MIA), Cagamas Berhad, Taylor’s University, Sonofax Sdn. Bhd., Materialise Sdn. Bhd, PHHP Marketing Sdn. Bhd, Pfizer (Malaysia) Sdn. Bhd, Bangkok Bank Berhad, Bank Rakyat, Great Eastern Takaful Sdn. Bhd, Ambank Group, SCP Group, Bridgestone Engineered Product of Asia Sdn Bhd, Hyundai-Sime Darby Motors Sdn Bhd and ASTRO.



  • na           


  • na


  • Top excellent Services by Ministry of Defense in 1994,2001 and 2010



No review yet.


Kindly sign-up or log-in to get access.


Login with your social account


Don’t have an account with us?


Sign Up to Bookmark your Favourite Course
or Request for a Quotation instantly

Sign in with your social account


By signing up, you agree to our Terms of Use and Privacy Policy

Have an account with us already?