Crisis Management: Unleashing the Power of Social Media

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Course Objectives

  • Maximise the use of social media in crisis preventive activities
  • Engage community networks to gather, analyse and disseminate information in a timely manner
  • Use social media tools to restore a crisis situation back to normalcy
  • Create a social media crisis management plan
  • Manage corporate reputation
  • Run social media crisis simulations
  • Identify a potential crisis on social media
  • How to handle a crisis on social media

Target Audience

  • Business owners
  • C-suite executives
  • Authorised crisis spokespersons
  • Crisis management and communication team members
  • Public/media relations personnel

Methodology

This stimulating programme will maximise understanding and learning through lectures, case studies, group discussions, role plays, practice sessions and written exercises.

Course Modules

  • Module 1: Navigating the evolving social media landscape
  • Module 2: Leveraging social media tools across crisis management phases
  • Module 3: Boosting social media capabilities for crisis management
  • Module 4: Preparing for a social media crisis
  • Module 5: Reputation management on social media
  • Module 6: Putting it into practice

Get To Know The Trainer

Trainer Winslow

 4.5

Winslow Wong has a wealth of experience across diverse disciplines and industry sectors. In the past 34 years, he developed key skill sets and substantial knowledge in management, training, journalism, public relations, sales and marketing, human resources management, franchising and project management, having served in various capacities, notably as founding Group Executive Editor of The Sun daily, General Manager of Ridpest Sdn Bhd and the National Association of Malaysian Life Insurance Fieldforce and Advisers (NAMLIFA), as well as General Manager (Operations) of the Federation of Malaysian Manufacturers (FMM).

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FREE QUOTATION!

COURSE INCLUDES

  • 2 Days of training
  • E-Certificate of Completion
  • E-Training manual
  • Trainer logistic to client`s place

COURSE BENEFITS

  • 1 or 20 pax, same price
  • Confirmed-to-run even for 1 pax
  • Cheapest available (*we will price match!)
  • Money-Back-Guaranteed Quality
  • HRDF Certified & Claimable

ALL IN FROM ONLY

RM1,999/DAY

RRP RM2,860/DAY   SAVE RM861

*T&C Applies

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