Developing Impactful Marketing Plans

Course Objectives

• Develop a solid marketing plan based on a disciplined analytical approach
• Delivering to consumers by leveraging the organization’s competencies
• Decipher and collect vital market and competitive intelligence
• Identify key success factors through the analysis of market intelligence and organization’s strength, weakness and competencies
• Develop SMART marketing objectives that are measurable and realistic
• Differentiate between objective, strategy and execution
• Identify the right consumer for your business
• Positioning effectively to your target consumer.
• Make marketing mix decisions that are strategic and aligned with the marketing plan
• Identify the best advertising and promotional options.
• Implement the marketing plan

Target Audience

• Entrepreneurs and marketing practitioners who feel that there is more to marketing than what they are currently practicing
• Marketing practitioners who doubt the need for a marketing plan
• Personnel in the marketing department who are new to the marketing discipline
• Stakeholders who work closely with marketing departments such as sales & commercial leaders, advertising, research and trade marketing personnel

Methodology

The course is highly interactive with participants working on a marketing plan for their own company or a case study. To enhance learning outcomes, theory sessions will intersperse with workshops on specially created templates to guide the thinking process to arrive to a complete marketing plan at the end of the 2 days course. The course is designed to engage audio, visual and experiential learners.

Course Modules

Module 1: Overview of marketing planning
Module 2: The marketing plan process
Module 3: the marketing plan process
Module 4: Core concepts of marketing
Module 5: Core marketing strategies
Module 6: Choosing the market to serve
Module 7: Setting smart objectives
Module 8: designing customer centric marketing
Module 9: Tools for managing the marketing effort
Module 10: Contingency planning