Brand-Driven Marketing: How To Successfully Market Your Brand (Company/Product/Service) (Online Training)

Course Modules

• Module 1: Brand Strategy
  – Brand Audit To Identify Brand Gaps And Rectify.
  – Brand Vision To Establish Future Direction.
  – Brand DNA With Social Purpose.
  – Brand Persona (Essence, Core Values, Personality).
  – Brand-Driven Organization.
  – Brand Ambassadors (Internal).

• Module 2: Brand Management Strategy
  – Brand Culture & Brand Management System
  (Organization, Systems & Processes, Structure & Infrastructure, People).
  – Distinct Brand Positioning.
  – Competitive Market Frame (CMF)
  (Market Positioning, Market Mix, Porter 5 Forces/5 Generic Strategies, SWOT).
  – Defining Target Market
  (Demographics & Psychographics, Craft Buyer Persona, Identify Potent Consumer Insights).
  – Marketing Strategy (Marketing Plan, Strategic Plan, Tactical Plan & Marketing Communication Strategy).
  – Holistic Marketing Communication
    – Internal Marketing: (i) Marketing Department. (ii) Senior Management. (iii) Other Departments.
    – Integrated Marketing Communication: (i) Products & Services. (ii) Channels. (iii) Communications. (iv) Mass Communications (Macro) (v) Personal Communications (Micro).
    – Relationship Marketing (Marketing Network): (i) Partners. (ii) Channel. (iii) Customers.
    – Socially Responsible Marketing: (i) Community. (ii) Environment. (iii) Ethics. (iv) Legal.

• Module 3: Brand Communication Strategy
  – Overarching Integrated Brand Communication Strategy
  (Encompassing All Forms Of Communication And Marketing Communication including Social Media Networks). Create And Enhance Your Brand Community (For Both Online Realm And Offline Realm).
  – Marketing Communication (ATL and BTL).
  – Marketing Communications Mix
    – Mass Communications (Advertising, PR & Publicity, Events & Experiences, Sales Promotions).
    – Personal Communications (Direct Marketing, Personal Selling).
  – Marketing Communication Evolution Via Constant Review:
    – Monitoring.
  Measuring Effectiveness of Marketing Communication.
    – Diagnosis of Results.
    – Corrective Actions.

• Module 4: Content Management System
  – Create Detailed Buyer Persona from Global Base Of Target Customers
  (Including Big-Data Individual Customization).
  – Align with the Cognitive Buyer’s Journey
  (So As To Inspire Target Customers To Take Affirmative Action).
  – Develop An Ideation System (So As To Prolifically Consistently Generate New Fresh Content Ideas).
  – Measure Results Of Content (To Optimize Future Campaigns).

• Module 5: Native/Traditional Marketing/Advertising
  – Major Types Of Native Marketing/Advertising
    – Free Media & Non-Media.
    – Paid Media.
  – Methods Of Native Marketing/Advertising
  – Channels Of Native Marketing Communication
    – Internal Network.
    – External Network.
  – Tools Of Native Marketing/Advertising
  – Creative Execution Techniques For Native Marketing/Advertising
  – Native Advertising Buzz Words

• Module 6: Digital Marketing
  – Major Types Of Digital Marketing
    – Non-Paid Organic Marketing/Advertising
    – Paid Marketing/Advertising.
    – Earned Media
    – Influencer Marketing/Advertising
    – Affiliate Partnerships Marketing/Advertising.
  – Methods Of Digital Marketing
  – Channels Of Digital Marketing Communication
    – Internal Network.
    – External Network.
  – Tools Of Digital Marketing
  – Creative Execution Techniques For Digital Marketing
  – Digital Marketing Buzz Words

• Module 7: Digital Customer Service Strategy
  – Customer Relationship Management (CRM).
  – Prioritize Customer Service Enquiries With Speedy Sincere Informative Response. Authentically Engage Your Customers.
  – Diagnose And Solve Customer Service Issues, Via Community-First Context
  That Is Appropriate For The Social Media World.
  – Mirror Your Customer, To Provide Social Customer Care To A Global Community Of Digitally Connected Users.
  – Foster Customer Loyalty That Leads To Generating Increased Revenue For Your Organization, Via Compassionate Service.
  – Monitor your Brand In The Digital Realm, from Social Media Networks, To Blogs And Other Digital Channels.

• Module 8: Digital Pr & Publicity Strategy
  – The Evolved Role of PR.
  – Generating PR Ideas.
  – Handling Media Relations.
  – Communicating Via Social Media.
  – PR Style of Newsworthy Writing.
  – Crisis Communications & Issues Management.

• Module 9: Emotional Branding-Marketing Communication
  – Personify Your Brand’s Social Purpose, Ideals, Essence And Core Values.
  – Optimize Brand-Customer Affinity Via Emotional Bonding.
  – Make Your Target Customer The Hero, Via Brand-Driven Storytelling.
  – Focus On Providing A Unique Brand Experience Through Emotional Advertising.

• Module 10: Brand-Driven Storytelling
  – Connect to Consumer’s Heart by Triggering the Brain through Emotive Storytelling.
  – Turn Monotonous Data and Hard Facts Into An Enjoyable, Memorable Story.
  – Acquire The Various Powerful Storytelling Techniques, And Know when To Use The Right Technique To Move Specific Target Customers.
  – Crafting Emotive Stories That Simplify The Complex Or Abstract, Building In Excitement, Suspense And Fulfilling Outcome for The Target Consumers