Marketing > Principles of Marketing

Principles of Marketing

Course Objectives

Understand the marketing strategy and elements of marketing analysis (Customer Analysis, Company Analysis & Company Analysis)
Understand the marketing mix ranging from product, pricing, and promotion and distribution strategies.
Develop framework to evaluate marketing decisions and create successful marketing initiatives
Expand their knowledge of the marketing industry while increasing your awareness of the strategic and tactical decisions behind today’s top performing brands

Target Audience

Those who are new to selling or relatively inexperienced, all executives involved in sales and marketing. Any individual who wishes to improve sales performance, increase his company’s customer base and retain existing customers can benefit from this workshop.

Methodology

This course will be presented through interactive lecture, group discussion, case study, roll play and games

Course Modules

Module 1: What Is Marketing?
Module 2: Customer and Market Analysis
Module 3: Market Segmentation
Module 4: Analyzing Business Capability
Module 5:Competitive Analysis
Module 6: Value Chain Analysis
Module 7: Choosing Target Segments
Module 8: Strategic Marketing Planning
Module 9: Customer Solutions Development

Get To Know The Trainer

Trainer Anita

4.5

Anita has intense dedication towards improving personal and organizational performances. With a track record of 9 years in the corporate sector, Anita brings extensive experience from the corporate world and is now considered amongst the new breed of dynamic “Human Relations Trainers” blending practical concerns. She is a certified NLP Practitioner who believes one needs to be able to communicate with and influence oneself, family, friends, colleagues or clients. She believes that professionally, everyone needs to understand how important it is to be able to make oneself understood and to influence effectively. It takes a real skill to understand and grasp new concepts quickly from others and to be able to communicate at all levels.

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