Creative Marketing for SME Business

Course Objectives

At the end of the workshop participants will be able to:

• Understand and apply the fundamental principles of being different on marketing and customer experience.
• Learn how fun-creativity practices can help you gain a competitive edge and increase profitability.
• Creating a niche and moved away from fierce marketing competition.
• Gain valuable insights from others who are fostering creativity and innovation in the marketplace.
• Familiarity with many examples of successful and less successful business model / strategies.
• Understand and apply the fundamental principles of being different on marketing and customer experience.

Target Audience

Marketing Manager, Marketing Leaders, Entrepreneurs, Business Development Professionals, Business Owners and Anyone who needs to market directly or indirectly to achieve bottom-line results.

Methodology

The session is delivering using a combination of presentation, case analyses, framework development and discussion.

Course Modules

• Module 1 – The New Definition Of Marketing
• Module 2 – Targeting The Right People
• Module 3 – Value Proposition
• Module 4 – Buying Customers
• Module 5 – Brand Story
• Module 6 – Marketing Strategies To Get New Customers
• Module 7 – Marketing Strategies To Get Repeat Customers
• Module 8 – Turning Your Customer Into Raving Fans