DIGITAL MARKETING STRATEGY

Course Objectives

• Mobile Marketing
• Social Media
• Planning
• Digital Marketing

Target Audience

This course is suitable for Marketing Professionals/Managers/Executives (PMEs), Business Owners, and Individuals who are looking to gain a comprehensive understanding of the concept of digital marketing strategy, campaign development and implementation

Methodology

Training input will consist of practical knowledge, role plays, case studies and self-revealing instruments and questionnaires. Learning will be enhanced through active involvement; individual and group exercises followed by review. Opportunities for self-assessment will be provided and feedback on individual and group performance will be encouraged. Participants will work on their own individual team issues during the programme.

Course Modules

MODULE 1: COURSE OVERVIEW AND OPTIMIZING YOUR DIGITAL ASSETS
MODULE 2: OVERVIEW: DISCOVERING & REACHING YOUR TARGET CONSUMERS
MODULE 3: SOCIAL AND EMAIL MARKETING
MODULE 4: PUTTING IT ALL TOGETHER FOR YOUR DIGITAL PLAN