IT and Computing > AI-Driven Content Creation for Digital Marketing

AI-Driven Content Creation for Digital Marketing

Course Objectives

To equip participants with skills to use AI for effective content creation.
To understand how to use AI for targeted and engaging social media strategies.
To learn the application of AI in enhancing online visibility and brand presence.

Target Audience

Digital marketers and content creators
Social media managers and strategists
Marketing professionals seeking to integrate AI into their workflows
Business owners aiming to leverage AI in digital marketing

Methodology

The course combines theoretical instruction with practical, hands-on exercises.
Interactive sessions include live demonstrations of AI tools.
Group activities and case study analyses for real-world application.
Regular Q&A sessions for deeper understanding and clarification.

Course Modules

Lesson 1: Introduction to AI in Content Creation

Exploring AI’s role in digital marketing
Overview of AI tools for content creation
Impact of AI on content strategies

Lesson 2: AI for Strategic Content Planning

Integrating AI into content strategy development
Aligning AI tools with marketing objectives
Benefits of AI in strategic content creation

Lesson 3: Mastering AI Prompts for Optimized Content

Crafting effective prompts for AI tools
Directing AI for specific content outcomes
Refining AI-generated content

Lesson 4: High-Volume Content Generation with AI

Techniques for AI-based content production
Hands-on experience with AI content tools
Strategies for creating a variety of content

Lesson 5: Boosting Online Presence using AI

Utilizing AI for online visibility
AI for targeted and personalized content
Enhancing digital reach using AI tools

Lesson 6: AI in Social Media Engagement

Using AI for effective social media content
AI strategies for audience engagement
Developing engaging social media posts

Get To Know The Trainer

Trainer Vievient

4.5

Vievient is a professional with a focus on digital marketing and entrepreneurship. She is notably recognized as a Facebook/Meta Certified Lead Trainer and an eUsahawan Certified Master Trainer. Her expertise lies primarily in media buying on the Meta platform, where she has demonstrated a capacity to help companies achieve at least a threefold return on ad spend. Her experience is extensive, having trained over 2,000 students in the field of digital marketing.

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