Search Engine Optimisation (SEO) –  Intermediate to Advance

Overview of advanced SEO concepts
Understanding search engine algorithms and updates
Strategic keyword research for intermediate to advanced levels

SEO considerations for different CMS platforms
Site structure and navigation optimization
Mobile optimization and site speed improvements
Handling common SEO challenges

Creating and optimizing content for user engagement and SEO
Advanced on-page SEO tactics
Structured data and schema markup for enhanced visibility

Analyzing data to inform SEO strategy
Monitoring SEO performance and identifying improvement areas

Developing a link-building strategy
Techniques for acquiring high-quality backlinks
Managing and auditing your backlink profile

Recap of key learnings
Open floor for questions and clarifications